10 Best Action Figure Brands in India

Action figures have been a popular form of toys for decades, and they continue to capture the imagination of children and adults alike. They are miniature representations of characters from popular movies, TV shows, comic books, and video games, and are often highly detailed and poseable. This may make you wonder, what is it about these small plastic figures that make them so appealing?

For children, action figures provide a way to recreate their favourite scenes from their favourite movies or TV shows. They can act out epic battles between superheroes, create their own stories, and use their imagination to bring their toys to life. Action figures also provide a sense of companionship and comfort for children.

For collectors, action figures are a way to express their love and appreciation for a particular character or franchise. Collectors often seek out rare or limited edition figures and are willing to pay a huge price to add them to their collections. 

With so many action figures on the market, it can be overwhelming to choose the best one. Whether you are a collector or are looking to buy one for your children, we are here to help. Here is a curated list of the best action figure brands in India. Keep reading to find the perfect one!

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How Do We Choose the Best Action Figure Brands for You?

In India, good quality action figures cost anywhere between Rs 300 and Rs 2,300. Before you go through our suggestions for the best action figure brands available in India, we would love it if you first go through the factors that we took into consideration while deciding on the best products for you.


The first thing you should decide on while buying an action figure is its size. Action figures come in a variety of sizes, commonly between 6 to 12 inches. We recommend that you choose a size based on your personal requirements.


An important factor you should take into consideration when choosing an action figure is its material construction quality. We recommend that you look for figures that are well-made and feature durable, sturdy joints. You should buy action figures that are made from high-quality PVC materials that are non-toxic. 


Articulation refers to the number and range of joints on an action figure. The more articulation a figure has, the more poses it can be put in. If you want to gift the action figure to a kid, look for figures with multiple points of articulation, especially in the knees, elbows, and shoulders.

List of 10 Best Action Figures Brands in India



The 3-inch action figurines from Mattel are designed to flex precisely where it is needed for amusing combat postures. Kids can engage in action-packed play at home since the figures have a head, arms, and legs that can bend to make various dynamic poses.

Prominent Features of Mattel Action Figures:

  • The figure has multiple points of articulation that allow for dynamic posing and display
  • Made of high-quality materials, this figure is durable and designed to last for a long time
  • The figure stands approximately 3 inches tall, making it a great addition to any action figure collection


  • Sturdy build
  • Can bend for dynamic poses
  • Finishing is good

Why We Picked the Mattel Action Figures?

Mattel pays great attention to detail on their action figures to make them as precise as possible. The 3-inch figurines will catapult your youngster into a realm of creativity and storytelling.



Trunkin is a well-known brand that is popular for making keyrings, action figures, and bobbleheads on pop culture trends. Dive into the world of anime like DBZ, Naruto, One Piece, Demon Slayer, JJK, and fun video games like Genshin Impact and Twisted Wonderland with the action figures from Trunkin.

Prominent Features of Trunkin Action Figures:

  • Action figures from Trunkin are well-detailed and sturdy, so you can easily add them to your collection
  • Trunkin has a wide range of action figures of popular Marvel and DC superheroes, so you can choose the ones that you love
  • Also, you can buy fun action figures of your favourite BTS idol from this brand


  • Wide variety of collection
  • Sturdy build
  • Detailed and good finish

Why We Picked Trunkin Action Figures?

With the wide variety of collections available at Trunkin, you can bring your inner geek out. The brand sells action figures at very affordable prices, so you can grow your collection.



Camin action figures are made of high-quality material, which makes them durable and long-lasting. They are intricately designed with great attention to detail, making them a perfect addition to any superhero fan’s collection. The figures also feature moveable joints, allowing for dynamic posing.

Prominent Features of Camin Action Figures:

  • These action figurines are constructed of plastic and they are quite poseable, enabling a variety of dynamic play
  • The action figures have been created with attention to detail, featuring characteristics like authentic costumes, accessories, and finely formed face features
  • The set comes packaged in a sturdy and attractive window box, making it an ideal gift for both children and adults 


  • Wide variety of superhero characters
  • Sturdy build
  • Dynamic posing

Why We Picked Camin Action Figures?

Harness the power of creativity with this collection of action figures from Camin. Your favourite heroes come to life in each figure’s detailed stances, realistic features, and brilliant colours. From the web-slinging Spider-Man to the gloomy Batman, these figurines capture the personality of each character with amazing attention to detail. 



Tinion sells a wide variety of figurines of Marvel, Disney, Harry Potter, and anime characters from popular shows. The figurines are environmentally safe and made from high-quality materials, so you can be sure that they will last for a long time.

Prominent Features of Tinion Action Figures:

  • The extraordinary degree of detail on these figurines of anime and cartoon characters will wow you
  • The figures are made from high-quality raw materials and sturdy PVC materials
  • Additionally, the figures are non-toxic and environmentally safe, making them an ideal choice


  • Made from high-quality materials
  • Environmentally safe
  • Wide collection

Why We Picked Tinion Action Figures?

Tinion action figures look good on a collectables shelf, a desk, or the dashboard of a vehicle. Made from durable PVC material, these action figures also make a great birthday present for anyone. 



McFarlane is known for producing well-detailed action figures from the DC universe. Their figures are strong and sturdy, making them perfect for your superhero collection. Additionally, they also sell action figures from popular video games, anime, and TV shows, so you are sure to find something you like.

Prominent Features of McFarlane Action Figures:

  • Engineered with Ultra Articulation with up to 22 movable components for a wide range of posing 
  • The figures stands 7 inches tall and features highly detailed sculpting and finishing
  • Additionally, the figures are made from strong and durable material and will thus, last for a long time


  • Sturdy material
  • Good detailing
  • Dynamic posing

Why We Picked McFarlane Action Figures?

If you are someone who is into pop culture and is looking to grow their action figure collection, then McFarlane is ideal for you. The brand sells highly detailed figures of popular characters that are well-built, making your choice an ideal investment.



Skillmatics is a toy company that offers new educational items and games that teach essential skills to children via the pleasure of playing. The brand aims to provide families with a better way to play so that every kid may reach their greatest potential. Additionally, Skillmatics toys fully adhere to Indian (BIS), European (EN-71) and American (ASTM) safety standards.

Prominent Features of Skillmatics Action Figures:

  • Each Skillmatics product is completely non-toxic and safe, so you do not have to worry about your children
  • Children can build their own fully working action figure to discover the wonder of mechanics
  • The DIY action figures provide 45 minutes of uninterrupted playtime
  • To assure safety, all action figure parts are crafted of non-toxic, splinter-free wood without the use of adhesives


  • Made from sustainable materials
  • Can make multiple poses
  • Helps children learn how to build



Discover a variety of chibi action figures based on your favourite Harry Potter, DC, and anime characters from Augen. The figurines have affordable prices while maintaining quality, making Augen a tempting choice. The Augen action figures are a high-quality and intricately designed product that is sure to delight fans and collectors. 

Prominent Features of Augen Action Figures:

  • These figures can be gifted as birthday gifts and used as vehicle furnishings, kids’ toys, desktop decorations, and more
  • The figures showcase excellent workmanship and quality, making them a must-have for any collector
  • The bottom of the figures features a non-slip base, ensuring that they stay secure and in place


  • Made from quality material
  • Non-slip base
  • Intricate detailing



Funskool is one of the top toy manufacturers in India. The brand was established in 1988 as a joint venture between the MRF Group and Hasbro Inc. Funskool toys make up a sizeable portion of the toy portfolios of all leading Indian e-commerce and contemporary trade businesses.

Prominent Features of Funskool Action Figures:

  • Funskool has a wide collection of figures from the popular cartoon show Chota Bheem
  • The action figures are made from made of high-quality plastic, that is non-toxic and safe for your child to play with
  • The action figures are carefully crafted with intricate details to capture the essence of the characters of the show


  • Child-safe and non-toxic
  • Lightweight and easy to play with
  • Well-detailed



Offo offers adorable collectable toy action figures for use as cake decorations, desk & study tables for offices, car dashboards, and other places. The brand provides high-quality products with solid, attractive, and long-lasting designs. It is the finest gift choice for your loved ones.

Prominent Features of Offo Action Figures:

  • The figures are made from high-grade, environmentally friendly PVC plastic
  • Features detailed sculpting and intricate finishing, giving it a well-defined look
  • Additionally, the products are lightweight and compact, making them great for playing with


  • Lightweight
  • Sturdy build
  • Well-defined details


  • Quality of packaging can be improved

Blue Aura

Blue Aura
Blue Aura

Blue Aura is a brand that features a wide variety of chibi and classic anime action figures from popular shows. From childhood favourites like Naruto and One Piece to current popular ones like Demon Slayer and Chainsaw Man, you are sure to find some amazing figures to add to your collection. The action figures are well-built and sturdy, making Blue Aura an ideal choice.

Prominent Features of Blue Aura Action Figures:

  • Made from excellent PVC material that makes it sturdy and long-lasting 
  • The toy figurines are made with the highest quality materials and painted with ecologically safe paints to give them a highly realistic appearance
  • The figurines have realistic visuals and proper finishing, making them look perfect


  • Environmentally friendly
  • Proper finishing
  • Built to last

Final Word

Based on our research, Mattel, Trunkin, and Camin are our top picks for the best action figure brands in India. We also considered factors like size, material, articulation, and more while making our recommendations.


Which brand is best for action figures?

According to us, brands like Mattel, Trunkin, Camin, and Skillmatics are the best for collecting action figures. The brands sell high-quality action figures at affordable prices, so you can grow your collection.

What is the most popular action figure?

G.I. Joe is one of the most popular action figures. As the very first action figure, the G.I. Joe came out with a wide variety of looks and accessories.

What action figures are most collectable?

Generally, action figures from popular TV shows, movies, and games are popularly collected. They are often sought after, and an action figure collection is a common hobby that is quite popular.

Is an action figure a toy?

Yes, an action figure is a toy. They are mostly based on characters from movies, comic books, video games, or TV shows. Action figures may be used as toys or as collectibles that can be displayed.

Are action figures a good investment?

Yes, action figures are a good investment. They are rare, expensive based on condition, sought-after, and, unlike some other investments. Additionally, action figures evoke strong childhood memories.

Why Trust CashKaro Reviews?

Highly seasoned and qualified researchers at CashKaro work hard to supply you with the greatest market advice accessible online. To build a list of products you can trust, we examine numerous products and compare them based on a range of characteristics. We hope our recommendations for the best action figures brands have helped you out. We genuinely hope that this list will aid you in making an informed judgement.

Mourbi Dutta
Mourbi Dutta

Mourbi is a content writer whose journey in the realm of digital storytelling is marked by a rich background in journalism and mass communication. Specialising in technology-related topics like laptops, monitors, TVs, and gadgets, she brings a blend of in-depth knowledge and a natural curiosity to her work. Her writing is not just informative but a reflection of her continuous quest for learning and her passion for bringing stories to life in the most relatable and engaging ways.

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