10 Best Soft Toy Brands in India for Your Child

Soft toys are a must-have for anyone who loves cuddly companions. They provide emotional support, comfort, and a sense of security to children as well as adults. They also play a significant role in children’s development by helping them develop motor skills, creativity, and imagination

Whether you’re looking for a gift for a child or just something to brighten up your own home, choosing the right soft toy can be a challenge. With so many options available, it can be hard to know where to start. But don’t worry – we’ve got you covered. Here is our curated list of the best soft toy brands in India. Keep reading and find the one that is perfect for you!

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How Do We Choose the Best Soft Toys for You?

In India, good quality soft toy costs anywhere between Rs 500 and Rs 1,000. Before you go through our suggestions for the soft toy brands that are available in India, we would love it if you first go through the factors that we took into consideration while deciding on the best products for you.


The first thing you should decide on while buying a soft toy is its purpose. Is it meant for playtime, decoration, or as a sleep companion? If it is meant for playtime, we recommend that you choose a toy that can be easily washed and dried. If it is meant for decoration, then go for something unique and aesthetically pleasing. If it is meant to be a sleep companion, then you should ensure that the plush toy is soft and comforting enough to provide a good night’s rest.


A soft toy is all about its softness. The softness and plushness of a toy make it the perfect snuggle buddy. The materials that make the toy should be fluffy, velvety, or even furry. Ensure that the toy feels gentle on the skin and gives a comfortable feeling.


Next, you should take into consideration the material of the soft toy. We recommend that you choose soft toys made from natural materials like cotton. These materials are safe and non-toxic, making them the best option for children.


Opt for toys that are made of high-quality materials and can withstand rough handling.

List of 10 Top Soft Toy Brands in India



Mirada is a well-known brand that is popular for selling feature-friendly character toys that are soft and cuddly which your child will love. Their collection and wide range embrace soft faux fur for a luxury feel that’s perfect for cuddles. You can let your child cuddle with Mirada soft toys without any worries as they are made of premium quality fur that is non-toxic. 

Prominent Features of Mirada Soft Toys:

  • The soft toys are ideal for birthdays, baby showers, and other special occasions
  • The soft toys from Mirada are easily hand-washable and machine-washable
  • They are made of premium-grade, non-toxic fur that has been certified to meet international quality standards, so you can let your child snuggle with them


  • Secure and sturdy stitching
  • Can be easily washed
  • Non-toxic

Why We Picked Mirada Soft Toys?

Mirada sells top-notch plush toys for children that are exceptionally durable, comfortable, and plush. Their collection uses luxurious silky fake fur that is ideal for hugs.



Bring a Babique soft toy home and watch your child make it his best buddy. Babique toys are made of a soft fabric and micro fibre-filled filling, making them exceptionally fluffy and cuddly. To assure user safety, the polyester fabric used to make it is non-toxic and anti-allergic.

Prominent Features of Babique Soft Toys:

  • The soft toys are made with high-quality fur and non-toxic polyester materials, making them safe for children
  • With the aid of these soft toys, you can teach your loved one how to give and receive hugs
  • The soft toys have outstanding resilience, making them ideal for machine or hand washing


  • Quality material
  • Sturdy and durable
  • Anti-allergic material

Why We Picked Babique Soft Toys?

Babique soft toys include superb polystaple and conjugate filler fibre. They are the ideal present for children that are huggable and loveable. Anybody will love soft toys from Babique since they have the ideal balance of being cute and realistic.

Amazon Brand – Jam & Honey

Amazon Brand - Jam & Honey
Amazon Brand – Jam & Honey

The Amazon Brand – Jam & Honey soft toys will bring joy home. Made from a luxuriously soft fabric with a natural fibre-filled filling, this fluffy toy is very soft and huggable. Also, these soft toys are easy to maintain as they can be both hand-washed and machine-washed.

Prominent Features of Amazon Brand – Jam & Honey Soft Toys:

  • The toys are made from  polyester fabric that is soft, non-toxic, and hypoallergenic, making them safe for children
  • Their baby products are IS-9873 approved and are of exceptional quality, making them safe for children as young as 3 to play with
  • Additionally, the toys feature durable stitching that won’t come undone or kindle a choking danger


  • Safe for children
  • Anti-allergic
  • Durable stitching

Why We Picked Amazon Brand – Jam & Honey Soft Toys?

The soft toys from Amazon Brand are made from high-quality materials that are safe for children to play with. When the Jam & Honey teddy bear becomes soiled, you can easily hand wash it with no effort, guaranteeing hassle-free upkeep.

Hug ‘n’ Feel

Hug ‘n’ Feel
Hug ‘n’ Feel

You can never go wrong with soft cuddly toys from Hug ‘n’ Feel. Hug it, play with it, and carry it with you wherever you go. These soft toys can be given on any occasion and can even be utilised for home décor purposes.

Prominent Features of Hug ‘n’ Feel Soft Toys:

  • These toys come in a variety of sizes and colours and are incredibly soft and lightweight
  • This soft toy is washable and can have a long shelf life if treated correctly
  • These soft plush toys are constructed of high-grade plush fabric, loaded with soft fibre and realistic design


  • High-quality material
  • Wide variety of colours and sizes
  • Easy upkeep

Why We Picked Hug ‘n’ Feel Soft Toys?

Give soft, silky and cuddly soft toys from Hug ‘n’ Feel as a fantastic present to your child. Also, these Hug ‘n’ Feel soft toys are extremely easy to maintain, as they can be both hand-washed and machine-washed.



The cuddly and charming plush toys from Miniso are constructed of premium materials. The realistic plush toys are the finest and most charming presents you can get for birthdays, Christmas and other important occasions.  Additionally, the filler is built of skin-friendly soft plush, and has high resilience, giving you a better skin contact sensation.

Prominent Features of Miniso Soft Toys:

  • Composed of high-grade soft materials that are soft and cuddly
  • Additionally, the stuffed toys have a polyester filling that is soft and not easy to deform 
  • The soft toys are the perfect size for both youngsters and adults to hug or snuggle


  • Wide variety of collection
  • Not easy to deform
  • Soft and cuddly

Why We Picked Miniso Soft Toys?

The Miniso soft toys come in a wide variety of attractive designs, shapes and colours. They are your child’s comfortable buddy. Additionally, these soft toys are great presents for children, couples, and friends.



Scooba soft toys come in brilliant and stunning colours that will catch the attention of everyone. They are the perfect addition to your child’s bedroom or playroom. They will provide children with countless hours of fun-filled playing sessions. The stuffed toy is filled with high-quality plush fabric with soft PP cotton inserts. 

Prominent Features of Scooba Soft Toys:

  • Made from high-grade materials for durability, safety, and long-lasting pleasure
  • The soft toy is non-toxic and has no small parts, making it safe
  • They are sturdy and do not deform easily


  • Cannot be deformed
  • Non-toxic materials
  • Wide variety of designs

Recommended For You: We would also like you to check our recently published blog covering booster seats for babies available in India. Do give it a read.



Webby soft toys are extremely huggable and soft. They have a suitable size that is perfect for kids and their décor. Additionally, you can carry it while camping and travelling. The plush toys from Webby are extremely soft and it feels like you are hugging a cloud. Adults can also squeeze this soft toy to ease their stress.

Prominent Features of Webby Soft Toys:

  • Made from delicate fabric and gently packed with soft and fluffy quality materials 
  • When the soft toy becomes filthy, you can simply brush it gently with a little water, and then dry it in the sun
  • Features thick and plush PP cotton filler that is skin-friendly, providing you with superior skin contact sensation


  • Easy to clean
  • Extremely soft
  • Skin-friendly material



FurReal was established in 2002 and the company specialises in making furry robotic pets and soft toys. FurReal toys considerably vary in design and size, reflecting diverse domestic and wild animals.

Prominent Features of FurReal Soft Toys:

  • The brand makes interactive toys so that your child can learn quickly while having a good time
  • The soft toys from FurReal are ideal for children above 4 years of age
  • Additionally, their soft toys have a realistic design


  • Interactive toys
  • Variety of designs
  • Quality material

My Little Pony

My Little Pony
My Little Pony

This soft and plush pony figurine has its mane decorated with printed motifs that are sure to lift up your mood along with your children. You can gift your child all 6 plush figurines to create a pony soft toys collection.

Prominent Features of My Little Pony Soft Toys:

  • The plush toys come in various sizes, from small hand-held ones to large huggable ones
  • They are perfect for snuggling, playing, and decorating any room 
  • Made with the highest quality materials, ensuring they are soft and durable for long-lasting playtime


  • Soft and huggable
  • Quality material
  • Durable construction



Hasbro is one of the largest toy and electronic audio game companies in the world. In addition to being cute and cuddly, soft toys from Hasbro also offer several benefits for children. They can help to stimulate a child’s imagination and creativity, improve their social skills, and provide a sense of comfort and security. With so many different soft toys to choose from, there is sure to be one that will delight and comfort children of all ages.

Prominent Features of the Hasbro Soft Toys:

  • The soft toys are made from high-quality materials, such as soft plush fabric and cotton, which are durable and safe for children
  • They come in a variety of colours, shapes, and sizes, so you have a wide range of choices for your child
  • These toys are designed to be soft and cuddly, making them the perfect companions for children and adults alike


  • Soft 
  • Variety of designs
  • Safe material

Final Word

Based on our research, Mirada, Barbique, Amazon Brand – Jam & Honey, Hug ‘n’ Feel, and Miniso are our top picks for the best soft toy brands in India. We also considered factors like purpose, softness, material, durability, and more while making our recommendations. We would like to know which one worked out best for you.


Which brand is best for soft toys in India?

According to us, brands like Mirada, Hug ‘n’ Feel, Miniso, and Jam & Honey make some of the best soft toys in India. These brands make a wide range of toys that are suitable for children of all ages.

Which country is famous for soft toys?

Soft toys are famous all over the world and are perfect for children while growing up. When the teddy bear was invented in the United States in 1903, the German toy creator Richard Steiff created a bear that was similar. The soft toy was created by the German Steiff firm in the late 19th century, and it became popular after that.

Which material is used in soft toys?

Generally, soft toys are made from hypoallergenic, cotton, and natural materials. This is because they keep your children safe and allow extended playtime.

How do you measure a soft toy?

Traditionally, soft toys are measured from the tip of their snout to the tip of their tail while they are lying down or standing on all fours. Additionally, you can take measurements from the top of the head to the bottom of the feet.

Is soft toy washable?

Yes, soft toys nowadays can be washed both by machine and by hand. If they are washable, plush toys like teddy bears should be cleaned every other week. Additionally, you can also spot-clean them for hygiene purposes. 

Why Trust CashKaro Reviews?

Highly seasoned and qualified researchers at CashKaro work hard to supply you with the greatest market advice accessible online. To build a list of products you can trust, we examine numerous products and compare them based on a range of characteristics. We hope our recommendations for the best soft toy brands have helped you out in making an informed judgement.

Mourbi Dutta
Mourbi Dutta

Mourbi is a content writer whose journey in the realm of digital storytelling is marked by a rich background in journalism and mass communication. Specialising in technology-related topics like laptops, monitors, TVs, and gadgets, she brings a blend of in-depth knowledge and a natural curiosity to her work. Her writing is not just informative but a reflection of her continuous quest for learning and her passion for bringing stories to life in the most relatable and engaging ways.

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