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20 Popular Toy Brands in India to Keep Your Kids Entertained

Megha Agarwal

October 3, 2024

If there’s one thing that every kid absolutely loves, it has to be toys! From teddy bears to dolls, toys are a great mode of entertainment that keep kids occupied while you get other chores done. They are also exceptionally helpful in developing a child’s brain in their early years. Many brands make educational toys that stimulate children’s memory and coordination. If you’re looking for good-quality toys online, read this blog to find a list of the best and most popular toy brands in India.

Our Top Picks:

Disney

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Funskool

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Barbie

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How Do We Choose the Best Toy Brands for Your Kids?

Toys play a crucial role in every child’s life. A toy keeps them entertained, develops cognitive and physical skills, and helps them learn and grow. While children are crazy for toys, they are of numerous types and super expensive as well. This makes it important that you visit one of the popular toy brands and invest your money in the right product. In India, you can find a good quality toy for your kid ranging from Rs 250 to Rs 10,000.

To help you make the right purchase decision, we have considered several factors while curating this list. Some of the prominent factors we kept in mind are:

Age

There are toys for all ages. This is why it is crucial to choose a toy that is appropriate for the age of your child. The majority of the toys have clear labels indicating the ages they are appropriate for, which makes selection easier. Also, it is important to follow the instructions mentioned on the packaging to ensure the child’s safety.

Child’s Interest

A perfect toy is one that matches the interest of the child. From a young age, kids start to display their interest by being curious about something in particular. To fuel their interest, one must choose a toy that is related to what they love.

List of the Top 20 Most Popular Toys Brands in India

Disney

Disney brings back a lot of good nostalgia and childhood memories for all of us. This multinational company is no less than a kid’s paradise and offers a range of services such as entertainment, toys, amusement parks, etc. It was founded in the year 1923 by Walt Disney and Roy O. Disney and had headquarters in California, US.

Prominent Features of the Disney Princess Belle’s Royal Kitchen:

• Set consists of Belle Doll, kitchen accessories, and oven toys
• Made with safe plastic and is a perfect choice for kids of age 3 years and above
• Comes with a dress, accessories, and shoes so that your baby girl can ready her doll

Pros:

• Plastic is lightweight and safe for children
• Has 13 kitchen accessories
• High-quality plastic

Cons:

• There are smaller size toy accessories that kids might chew or swallow

Why We Picked the Disney Princess Belle’s Royal Kitchen?

Kids love to pretend to cook delicious meals for all of their friends. And this Disney Princess Belle’s Royal Kitchen is a perfect toy for that. It is a delightful set that features various kitchen items and a doll. Along with having a fun cooking feast with friends, kids can dress up their dolls to stay entertained.

Funskool

Funskool is an Indian toy manufacturing company that is one of the most popular toy brands for inspiring, engaging and entertaining children of every age. Founded back in 1986, this company today has over 4,500 retail stores across India. It also has an impressive toy portfolio on multiple e-commerce platforms that make it easy to meet your child’s entertainment needs.

Prominent Features of the Multi-Colour Funskool Fun Dough Pack:

• It is a pack of 12 different colors of dough that can be turned into multiple shapes to enhance a child’s creativity
• The clay is made of high-grade non-toxic ingredient which is child safe and has a soft texture for easy molding
• Enhances motor skills of a child and improves their ability to recognize different shapes, colors, and patterns

Pros:

• Extremely flexible dough
• Improves hand-eye coordination
• Keeps child occupied 
• Budget-friendly

Cons:

• Due to soft texture, shapes do not stay intact for long

Why We Picked the Multi-Colour Funskool Fun Dough Pack?

Multi-Colour Funskool Fun Dough Pack is an amazing entertainment option that boosts creative thinking and develops imagination. You can roll, mold and extrude these clays and turn them into any shape or design for an intuitive learning experience and exercising the brain. It pushes a child to learn and expand skills while having fun.

Barbie

Founded in 1959, Barbie is a doll that kids love and spend hours playing with it. The company was launched by Mattel Inc and is known as one of the best doll manufacturing companies in the world. The concept was created by Ruth Handler, who has made this brand a best seller in all online stores. The wide range of doll collections by this brand is high in demand among kids. Here you can also check some of the best kids’ wear brands & remote control cars in India.

Prominent Features of the Barbie Fashionista Doll:

• Dolls come in different body types and skin tones, eye colors, hair colors, and hairstyles as per the latest trends
• The doll set has a bracelet, dress, shoes, and bag that kids can play with
• It does not require any assembling and is recommended for kids who are 3-6 years old

Pros:

• Lightweight and durable
• Multiple accessories to customize the doll
• Made with high-quality plastic
• Comes in a reusable vinyl package

Cons:

• Expensive

Why We Picked the Barbie Fashionista Doll?

Barbie Fashionista Doll rocks trendy fashion and bright colors with beautiful hairstyles and accessories. Every doll wears unique outfits and has its own style to make a big fashion statement. With a Barbie doll, your baby girl can play out different stories and explore self-expression by styling them in different outfits.

Chicco

Chicco is one of the biggest retailers of kids’ clothing and toys in the world. The company was founded in the year 1958 with headquarters in Como, Lombardy, Italy. The brand has a massive customer base in India and exports to more than 120 countries today. From feeding accessories to kids’ bath care to fashional apparel to fun toys, it is a one-stop solution for all needs.

Prominent Features of the Chicco Monkey Strike Toy:

• This bowling set consists of six monkey-shaped pins, six stackable pieces, and a ball
• Made with soft material and has colorful pieces that make it safe for kids and more fun
• Recommended for kids from 0-36 months old to improve coordination, balance, and accuracy

Pros:

• Easy to hold and make targets
• Stimulates creativity
• Unisex game
• No assembly requirement

Cons:

• The pins might be a little hard to balance

Why We Picked the Chicco Monkey Strike Toy?

Chicco Monkey Strike Toy is not just a great source of entertainment but also a perfect toy to develop different skills. It is a multi-color bowling set that can be used at home or out in the open air. Children are required to build towers of different shapes by balancing the pieces and then later hitting them with the ball. This boosts their creativity and other skills while keeping them entertained for a long time.

Fisher-Price

Fisher-Price is an American company that makes educational toys for kids and adults. It was founded in the year 1930 by Herman Fisher, Irving Price, Margaret Evans Price, Helen Schelle, and Rebecca D Fisher and had its headquarters in East Aurora, New York. While this company has a well-established market in India, it also exports its top-quality toys to several countries worldwide.

Prominent Features of the Fisher-Price Rock-a-Stack Toy:

• It is a lightweight and easy-to-hold toy that has 5 colorful rings and a rocker base
• Improves hand-eye coordination of the kid and introduce them to the relative size and stacking concept
• Aiming rings on the base helps in developing child’s sensory and motor skills while keeping them entertained

Pros:

• Made with high-quality plastic
• Recommended for toddlers
• Affordable
• Lightweight

Cons:

• Rings might be slightly flimsy

Why We Picked the Fisher-Price Rock-a-Stack Toy?

Ideal for both girls and boys, Rock-a-Stack Toy by Fisher-Price is a modern version of the classic toy. It is a simply-designed game that develops babies’ sensory skills and coordination while making them learn through discovering different sizes and colours. Also, the base of the toy provides a rocking action that makes it swing to and fro for more fun and entertainment.

Recommended For You: Do have a look at our latest blog which has covered some of the best toy guns for kids. Do have a read and let us know about your top pick that you are going to gift to your kid.

Toyshine

Toyshine is one of the largest toy manufacturers in India. The company was founded in 2004 by Rohit Khanna and had its headquarters in Jalandhar, Punjab. It retails top-quality toys that are durable and convenient for kids. The brand also sells toys from the biggest manufacturers such as Barbie, Disney, Nerf, and Hot Wheels. The unique collection of toys by Toyshine is worth exploring.

Prominent Features of the Toyshine Dancing Dog:

• Made of hard, durable, and non-toxic colored plastic that is free from odor, BPA, lead, and phthalate
• It has a dog-shaped design with a flashlight on top, which is of perfect size to grasp easily by younger kids
• The electric dog projects light plays music and dances to the beat, which is virtually stimulating and displays a bunch of colors to the kid

Pros:

• Improves hand and eye coordination
• Creates pleasant atmosphere
• Keeps babies entertained
• Safe for kids and the environment

Cons:

• Plays just one song

Why We Picked the Toyshine Dancing Dog?

This chunky, dog-shaped design toy is an ideal choice to make your child laugh while having fun. This dancing dog has universal rotating wheels on the base that makes it move around the house while changing the directions. It also projects brilliant lighting effects and enables the dog to shake back and forth and rotate its neck. With multiple delightful features, this toy is also an incredible gifting option.

Hot Wheels

Almost every car lover has heard this brand, and there’s no reason why they wouldn’t. Hot Wheels is a highly established toy car brand that was founded in 1968 by Mattel. The company has its headquarters in the US and exports to most parts of the world, including India. If your kid is interested in cars, this is the brand that you must pick for gifting them a toy.

Prominent Features of the Hot Wheels Mega Hauler Truck:

• It is a big hauler that can load over 50 cars in its 6 expandable levels
• Recommended for kids who are 3-6 years old and is easy to use with no assembly required
• It is spacious with remarkable storage options for your kid’s car collection

Pros:

• Lightweight and easy to lift
• Expandable feature options
• High-quality
• Made with sturdy plastic that doesn’t budge

Cons:

• The set doesn’t include any cars
• Expensive

Why We Picked the Hot Wheels Mega Hauler Truck?

If your child is a car lover, Hot Wheels Mega Hauler Truck is an incredible toy to gift. It is a massive hauler that provides ample space to park multiple cars. Kids love to store their special rides in this hauler for building their collection. It also comes with lots of surprising features to rev your kid’s imagination for adventures on the road.

Lego

Lego is another leading toy brand that has made a mark in the global market with its unique range of products. It’s widely known for its interlocking plastic brick games, and millions of kids and adults enjoy it. The company was founded in 1932 by Ole Kirk Christiansen and had its headquarters in Billund, Denmark. It has different types of toy options that cater well to boost kids’ intelligence.

Prominent Features of the Lego Creator Expert Fiat Building Kit:

• The kit has a luggage rack, engine, suitcase, spare wheel and an opening roof, detailed interior, doors, hood and tailgate
• The toy has lots of authentic detailing for an extra touch of realism and plenty of space for an easel and mini painting
• It is a 960-piece toy that is perfect to be enjoyed by experienced teenage and adult builders

Pros:

• Vibrant bricks are fun to play with
• Helps build concentration in kids
• High-quality plastic
• Safe for children

Why We Picked the Lego Creator Expert Fiat Building Kit?

Italian-style vintage car building kit by Lego is a highly nostalgic toy for many adults. It is an advanced toy that embraces iconic details for a challenging yet authentic building experience. Unlike other toys, it is a perfect choice for adults and teenagers above 16 years for escapism, self-expression, and pure enjoyment.

Hamleys

Hamleys is one of the largest toy retailers in the world today. The company was founded in 1760 by William Hamley and had more than 90 franchises worldwide. This British brand makes toys, games, and dolls for kids of all age groups. With multiple stores all across the world, this brand offers a magical experience with live demos, interaction with cartoon characters, and extensive options.

Prominent Features of the Hamleys Floating Octopus:

• It is a color-changing water fun sea Octopus made from high-quality, squishy plastic
• This toy lights up and changes its color when it comes in contact with water
• With different colors, it encourages the imaginative skills of a child while keeping them busy for hours

Pros:

• Unisex toy
• Made with toxic-free plastic
• Lightweight and easy to hold
• Safe for toddlers

Cons:

• Has a hefty price tag

Mattel            

Founded in 1945 by Harold Matson, Elliot Handler, and Ruth Handler, Mattel is one of the largest toy suppliers in India as well as the entire world. The company has a solid global network and exports to several countries. It also owns many toy and entertainment brands and has the strongest catalog for child’s entertainment. Mattel has headquarters in California, but you can easily find its products online.

Prominent Features of the Mattel Matchbox Assortment Set:

• Comes in a set of 5 matchbox toy cars with multiple themes and realistic details, from bumper to wheels
• It has different styles of vehicles like cars, trucks, and buses that are based on different themes to ignite storytelling
• Vehicles are made up of high-quality metal material which is highly durable and suitable for rough usage by kids

Pros:

• Does not require any battery or assembly
• Keeps your kids occupied for hours
• Sturdy and heavy for a better experience
• Sharpens motor skills of a kid

Cons:

• Vehicles are small in size

Simba

Simba Dickie Group is a German toy company that was founded in 1982 by Fritz Sieber and Micheal Sieber. It is counted amongst the top 5 manufacturers of kids’ toys in Germany and has a massive customer base internationally as well. With headquarters in Furth, Bavaria, Germany, Simba exports to over 30 countries worldwide today. In India, it has a huge fan base for high-quality toys.

Prominent Features of the Simba Toys Plush Figurines:

• It is a super soft and fluffy material toy that is perfect for a hearty cuddle while sleeping
• Comes in a variety of animal figures like Meerkat, Tiger, Bear, Duck, Panda, Giraffe, etc.
• These figurines are approximately 25 cm tall and are suitable for kids of all age groups.

Pros:

• Washable material
• Lightweight and easy to carry
• Vibrant colours are appealing to children
• Help kids learn animal names

Cons:

• User complaints about durability

Playskool

Playskool is an American company that makes educational and fun toys for children. It was launched in the year 1928 and is a subsidiary of Hasbro. With headquarters in Rhode Island, Playskool has gained a considerable amount of fandom worldwide and is known to be very reliable regarding kids’ toys.

Prominent Features of the Playskool Shapey Turtle:

• The kit consists of 6 different shapes and a turtle toy which is made of lightweight material
• Helps in fine motor skill development by keeping the count and identifying different shapes
• Recommended for 3 years and above age group

Pros:

• Improves children’s memory
• MulticoMulti-coloured
• Lightweight
• No assembly or battery requirement

Cons:

• Objects are too small and could be swallowed by toddlers

Toys ‘R’ Us

Toys ‘R’ Us is an American clothing and toy company that specifically retails products for kids. The company was founded in the year 1948 by Charles Lazarus and had its headquarters in New Jersey, United States. It also has a great grip on the Asian, Australian, and American markets today. The company entered the Indian market in 2017 and has managed to create a huge fan base in a few years.

Prominent Features of the Toys ‘R’ Us Husky Dog:

• Made with polyester, Toys ‘R’ Us Husky Dog is a squishy and lightweight, soft toy that is perfect for cuddling all-day
• It is irresistibly soft and is made with 100% washable material, which is child safe
• The dog has a lying down position which makes carrying this toy easy under the arm
• Ideal for 6 years and above age group

Pros:

• Beautiful detailing
• Distinctive coloration
• Cute design to appeal to kids
• Meets quality standards

Cons:

• The fur might start to come off after a while

Hasbro

Hasbro is a popular American toy and games company that was founded in 1923 by Henry Hassenfeld, Hillel Hassenfeld, and Herman Hassenfeld. The company has a global reputation for manufacturing top-quality toys and games such as Power Rangers, Transformers, Monopoly, and My Little Pony. Since the time it entered the Indian market, it has held a special place in kids’ life.

Prominent Features of the Hasbro Hungry Hippos Grab & Go Game:

• Made with a durable plastic material that doesn’t break and has a cover to prevent marbles from rolling out
• It is a mini version of the popular game Hungry Hungry Hippos and is easy for younger kids to play with friends
• Comes with marbles and two hippos on either, so two people can play at one time

Pros:

• Highly durable
• Easy to carry everywhere
• Affordable
• Multicolour to attract kids

Cons:

• Card sizes might be slightly small

K’nex

K’nex is a popular toy company that manufactures construction toy kits for children of all age groups. It was created by Joel Glickman in the year 1992 and had its headquarters in Hatfield, Pennsylvania. The company was acquired by Basic-Fun in the year 2018. This is an educational toy company that specially designs toys for improving skill levels.

Prominent Features of the Budding Builders Building Set:

• Comes with 100 puzzle pieces of different colors and 50 amazing design ideas
• Promotes creativity and helps kids to get familiar with basic concepts of building while having fun
• The toy has vibrant colors and premium-quality construction for higher durability
• Recommended for 3-18 years age group

Pros:

• Easy storage in a reusable plastic tub
• Comes with good guidelines
• Plastic is safe for kids

Cons:

• Small pieces can be ingested by kids

Playmates

Playmates is a Hong Kong-based company that manufactures kids’ toys and action figures. It was founded in 1966 by Sam Chan and had its headquarters in Hong Kong and multiple subsidiaries in Boston and California. This company is highly known for manufacturing quality toys and creatures of various cartoon characters.

Prominent Features of the Playmates Godzilla Figure:

• It is a highly detailed, 6″ figure that is made with top-quality material which is highly durable
• Features a removable heat ray for personalizing the toy as per the preference
• This toy is inspired by the 2021 blockbuster movie Godzilla vs Kong

Pros:

• Excellent finish and detailing
• It has a heat ray accessory
• Lightweight

Masoom Playmates

Masoom Toy Shop was launched by Kailash Chand Jain in the year 1942 and is known as one of the best toy companies in India. The brand has a great online presence and enjoys attention from every part of the country. It’s popular for making mechanical and battery-operated toys which are an absolute favorite of kids across the board.

Prominent Features of the Masoom Playmates Toy Animal Set:

• Comprises 5 squeeze toys: a Giraffe, Zebra, Rhino, Cheetah, and Elephant
• Made with high-quality plastic which is phthalate-free for ensuring safe usage by kids
• Does not contain any detachable part, which eliminates the danger of missing the toy
• Recommended for kids from 1-2 years of age

Pros:

• Toys are lead-free
• Safe for kids
• Unisex toy
• Multiple colors help in developing a child’s brain

Cons:

• Availability is an issue

Firstcry

Founded in 2010, Firstcry is one of the fastest-growing e-commerce companies that manufacture products for kids in India. It retails everything from clothes to diapers to toys for children. The company is owned by Brainbees Solutions Pvt. Ltd. and has its headquarters in Pune, Maharashtra. It is a perfect destination for all your child’s needs.

Prominent Features of the Firstcry Musical Piano Toy:

• Is made with ABS plastic, the toy has multi-multi-colored-shaped buttons for dog, cow, chicken, horse, and lamb
• Sounds assigned to different keys and have 6-8 songs with a light-up feature for keeping kids engaged for long
• The toy goes through a tough quality test to ensure the quality and safe usage
• Suitable for kids who are 3 and older

Pros:

• Help kids learn about music
• Toxic-free material
• Vibrant colour
• Durable

Cons:

• The sound is a little too loud

Babyhug

Babyhug is one of India’s most trusted baby brands that has earned its position with exceptional quality products. It manufactures everything from baby gear, clothes, diapers, and toys to feeding and nursing products. If you’re looking for a one-stop shop for baby products in India, you must check out this brand. You can trust it for quality, innovative design products.

Prominent Features of the Babyhug Panda Soft Toy:

• Panda toy made with plush material which is super soft and fluffy for truly huggable experience
• Black and white color with excellent detailing and is 6″ in length for easy portability
• Comes in a plastic cover which ensures easy storage and keeps the toy away from dirt
• Recommended for kids of 2-8 years of age

Pros:

• Non-toxic material
• Attractive color
• Helps in developing motor and sensory skills of kids

Mothercare

Founded in 1961 by Selim Zilkha James Goldsmith, Mothercare is a leading mom and child care brand. It manufactures everything from kids’ clothing, toys, and gear to mother-feeding care items. This British brand has its headquarters in Hertfordshire and a great presence in different parts of the world.

Prominent Features of the Mothercare Winfun Light and Sound Animal Puzzle:

• Comes with 6 different animal shapes to fill the puzzle and make kids learn the names at an early age
• This toy is battery operated that requires ‎a 3 AAA battery to be inserted
• Provides light and sound when kids fit the right animal figures in the puzzle

Pros:

• Lightweight and easy to hold
• You can wash the figures in a machine
• Sturdy and durable material
• Fun and informative

Cons:

• The battery might need constant replacement

Final Word

We have ensured that your kids get only the best of both fun and learning by adding colorful and educative toys to the list. All the toys listed below have been added after extensive research and after deciphering the ratings and reviews online. So, you can trust these brands without any hesitation. Among all the options, Hamleys, Disney, and Barbie are our favourite brands based on toy quality, options, and educational learnings. However, we highly recommend you check all the options to find the brand that offers the best toy as per your child’s interest.

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Why Trust CashKaro Reviews?

At CashKaro, we have highly-qualified, skilled researchers who understand customer needs and test different products to come up with the best recommendations. In this toy brands blog, we compared companies based on various factors like brand reputation, product options, quality, and features. We hope this list will help you pick one of the best toy brands for bringing a smile to your kid’s face.