The smartphone industry has seen immense growth in the number of its buyers and market expansion. From top consumer electronics companies like Apple and Samsung to Chinese brands like Vivo and Oppo, everyone has been competing to grab hold of the largest share not just globally but in the Indian markets as well.
As per a report by Canalys – a research report firm, India recently overtook the US to become the second-largest smartphone market in the third quarter of the previous year. Since then, the nation has been holding on to that position with a major market share held by Xiaomi followed by Samsung.
Oppo and Vivo contribute hugely to this market share too. They have managed to mark their place in the top 5 most preferred brands by Indian consumers. Vivo and Oppo have been performing so well in the Indian smartphone market that both brands are neck-to-neck to grab a major chunk of the Indian Market share. Due to this reason, the two companies have been actively rolling out new and evolved versions of existing product lines as well as investing in product diversification to match with the user expectations.
OPPO – VIVO: Background Information
Oppo and Vivo are two of the top-most consumer electronic brands preferred by all. Both the brands are owned by a Chinese Multinational Firm – BBK Electronics. While Oppo was founded in 2001 by Chen Mingyong, Vivo was incorporated exactly eight years later in 2009 by Shen Wei.
Founded In: 2001
Headquarters: Dongguan, Guangdong, China
A seller of Hi-Fi, home theatres, audiovisual and smartphones, Oppo operates in areas across the globe. Oppo currently has an 8% stake in the global market share. The company, even though founded in the year 2001, was launched in China in the year 2004. Since then, the company has been trying to expand its reach in countries like India, Thailand, Vietnam, Myanmar and many more. As a private organisation, the company has made 3 lead investments to date. The brand also houses OnePlus – a sub organisation that sells premium smartphones, under its wings. In India, Oppo smartphones are endorsed by Deepika Padukone.
Founded In: 2009
Headquarters: Dongguan, Guangdong, China
On the other hand, Vivo offers electronics like Hi-Fi, Smartphones, Accessories, Software as well as Online Services. Vivo currently serves the regions of China, Russia, India, South Asia, and South-East Asia. Apart from Dongguan, the company has its Research and Development centres at Shenzhen, Nanjing, Hangzhou, San Diego, and Beijing. The company’s global manufacturing bases are located at Dongguan, Chongqing, India, and the Republic of Indonesia. In India, this brand was endorsed by Ranveer Singh. At present, Amir Khan has been endorsing it as the official brand ambassador.
As per the reports filed with the Registrar of Companies in the financial year 2018, both Oppo and Vivo have crossed the benchmark of Rs. 10,000-crore sales in the Indian smartphone market with Oppo and Vivo smartphones, thereby giving a boost to BBK Electronics’ position.
How Are The Two Capturing The Indian Smartphone Market?
It is a known fact that most part of the smartphone market in India is dominated by Chinese brands. According to IDC’s (International Data Corporation) Senior Market Analyst Jaipal Singh, the “sheer size of India offers a huge opportunity to foreign brands” so they can enter the smartphone markets and gain larger traction.
With the rise of campaigns like Make in India and Digital India, launched by the Government of India, these companies are beginning to foray into the Indian market to grab more share. Vivo’s first manufacturing unit set-up in Greater Noida is one fine example of this. As a part of these campaigns, these companies are trying to capture the most part of the Indian consumer market along with offering employment and growth opportunities to the fresh talent and experienced people.
Other than this, the two have been continuously rolling out new and improved smartphones within a short span of time. Both Oppo and Vivo have more than 31 smartphone models and many more variants of these smartphones doing rounds in the country.
Why Indian Consumers Prefer Oppo?
- Smartphones by Oppo are appealing and look similar in design to iPhone
- Great advertising techniques
- Great offline market and connections with dealers across India
- Excellent built quality
- Amazing performance
Why Indian Consumers Prefer Vivo?
- Fancy appearance
- Gaming experience
- Great camera specifications
- Amazing audio
- Excellent functions
While these two Chinese Smartphone Makers are trying their best to break the notion that only top brands can offer you the best in class products, we can always count on them for being the most preferred brands for reasonably priced quality smartphones.