Toothpaste (Image source: Freepik)

Toothpaste is an important part of our daily routine to maintain overall hygiene and oral health. A toothpaste must have essential ingredients that protect your teeth from cavities, bacteria, bad odour, and tooth decay. They come in different flavours to refresh your mouth, keep the tooth enamel strong, and help with other issues like tooth sensitivity and gum diseases. Using a soft-bristled brush, practising proper brushing techniques, regular flossing, limiting sugary foods and drinks, and regular checks with the dentist are further suggested to keep your teeth clean and healthy.

But first, here are some of the best toothpaste brands in India that you can check out. Start using any of these toothpastes to improve your oral health.

List of the Best Toothpaste Brands

1. Colgate

Colgate Toothpaste
Colgate Toothpaste

Colgate is a Manhattan, New York based American multinational consumer goods corporation. It is one of the top manufacturers, distributors, and marketers of home, personal care, health care, and veterinary products. Crores of people throughout the world trust Colgate products. Colgate offers a variety of toothpastes including cavity protection, ved shakti, charcoal clean, max fresh, etc.

Best-Selling Colgate Products:

  • Colgate toothpaste
  • Colgate toothbrush
  • Colgate toothpowder
  • Colgate vedshakti oil

2. Pepsodent

Pepsodent Toothpaste
Pepsodent Toothpaste

Pepsodent is a major oral care brand with a diverse product portfolio, owing to Hindustan Unilever’s long history of R&D in this industry. Pepsodent was first introduced in India in 1993, and the brand has since set the standard for oral care products in the country. Pepsodent offers a variety of toothpastes to meet a variety of oral care requirements. Pepsodent toothpastes fight bacteria and protect teeth from cavities while also providing fresh breath, strong teeth, and healthy gums.

Best-Selling Pepsodent Products:

  • Pepsodent toothpaste
  • Pepsodent toothbrush

3. Sensodyne

Sensodyne Toothpaste
Sensodyne Toothpaste
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Sensodyne is a toothpaste brand suggested by dentists for sensitive teeth. It has been creating innovative formulas to overcome gum diseases while still giving the advantages of cavity protection, enamel protection, whitening, and fresh breath. Sensodyne toothpaste operates by either calming the nerves within the teeth or creating a barrier around sensitive portions of the teeth.

Best-Selling Sensodyne Products:

  • Sensodyne toothpaste
  • Sensodyne sensitive toothbrush

4. Himalaya

Himalaya Toothpaste
Himalaya Toothpaste

Himalaya Drug Company is a Bengaluru, Karnataka based Indian multinational pharmaceutical company founded in 1930 by Mohammed Manal. Himalaya is known for its comprehensive line of herbal products. It is a multinational herbal personal care and health products corporation with over 500 items produced in over 100 countries. It manufactures personal care products under the Himalaya brand, which includes ayurvedic components. The Himalaya toothpaste consists of herbal ingredients which are liked in the Indian market.

Best-Selling Himalaya Products:

  • Himalaya purifying neem face wash
  • Himalaya toothpaste
  • Himalaya baby powder
  • Himalaya hair fall shampoo

5. Mamaearth

Mamaearth Toothpaste
Mamaearth Toothpaste

Mamaearth is a Gurugram, Haryana based Indian Wellness, Fitness and Healthcare products firm. The company reached a revenue of Rs 100 crore in just 4 years making it one of India’s fastest-growing brands. Mamaearth was also named ‘One of India’s Best Brands’ at the second edition of The ET Brand Festival. Mamaearth offers safe, toxin-free, worldwide standard products that can be purchased without hesitation.

Best-Selling Mamaearth Products:

  • Mamaearth face wash
  • Mamaearth shampoo
  • Mamaearth onion shampoo
  • Mamaearth serum
  • Mamaearth scrub

6. Dabur

Dabur Toothpaste
Dabur Toothpaste

Dabur is a Ghaziabad, Uttar Pradesh based Indian consumer products firm founded by S. K. Burman in 1884. It is one of India’s leading consumer products companies, producing natural consumer items and Ayurvedic medicines. With a range of over 250 natural and herbal medicines, Dabur India is also a global leader in Ayurveda. Dabur is India’s one of the largest FMCG companies, with a market cap of Rs 100,000 crore. Dabur offers one of the best herbal toothpastes.

Best-Selling Dabur Products:

  • Dabur toothpaste
  • Dabur dant manjan
  • Dabur Honey
  • Dabur Chyawanprash
  • Dabur Almond oil

7. Parodontax

Parodontax Toothpaste
Parodontax Toothpaste

Parodontax is a clinically proven toothpaste offered by the pharmaceutical industry giant GSK (GlaxoSmithKline). Parodontax is a fluoride toothpaste that can be sued daily to maintain healthy gums. The toothpaste has been clinically demonstrated to be 4X more effective than normal toothpastes at eliminating plaque, the leading cause of gum disease. It is particularly prepared with 67 per cent specialized mineral salts to effectively eliminate plaque germs build-up on teeth and around the gum line. It is intended for daily use and, in addition to caring for gums, freshening breath, strengthening teeth, it provides all of the advantages of ordinary toothpastes.

Best-Selling Parodontax Products:

  • Parodontax toothpaste
  • Parodontax toothbrush

8. Sensora

Sensora Toothpaste
Sensora Toothpaste

Sensora is a medicated toothpaste brand that contains chemicals recommended by dentists to reduce dental sensitivity caused by cold, heat, sweets, acids, and other factors. Sensora creates defences against sensitivity and cavities. It contains approved herbs that will refresh the entire mouth. Sensora toothpaste provides immediate pain relief while also whitening the teeth. It contains 5% potassium nitrate, which reduces tooth sensitivity by reaching the tooth tubules and the dental pulp nerves.

Best-Selling Sensora Products:

  • Sensora herbal toothpaste

9. Biotique

Biotique Toothpaste
Biotique Toothpaste

Biotique is a top Ayurvedic skincare brand in India. Its products are created entirely of preservative-free components, that are naturally pure and grown in the Himalayan foothills. The brand combines Ayurveda and science to bring you some of the best products that are dermatologically tested and cruelty-free.

Best-Selling Biotique Products:

  • Biotique face wash
  • Biotique Shampoo
  • Biotique Body wash
  • Biotique Soap
  • Biotique Body lotion

10. Vicco

Vicco Toothpaste
Vicco Toothpaste

Vicco is the subsidiary brand under Vicco Group of Companies, founded by the late Shri K.V. Pendharkar in 1952. Vicco Labs is the maker of Indian Ayurvedic herbal healthcare, hygiene, and other products such as herbal toothpaste, natural sandalwood and turmeric oil-based skin cream, herbal tooth powders, Vicco Narayani, an organic ayurvedic pain-relieving cream, and herbal shaving creams. Vicco promises chemical-free vegan and Ayurvedic products.

Best-Selling Vicco Products:

  • Vicco turmeric cream
  • Vicco toothpaste
  • Vicco face wash

Best Toothpaste Brands in India – Price List

ColgateStarting at Rs 20
PepsodentStarting at Rs 47
SensodyneStarting at Rs 69
HimalayaStarting at Rs 24
MamaearthStarting at Rs 114
DaburStarting at Rs 39
ParodontaxStarting at Rs 104
SensoraStarting at Rs 319
BiotiqueStarting at Rs 158
ViccoStarting at Rs 90
*Prices are according to packs and subject to change


Which toothpaste brand is best?
There are various brands available in the Indian market offering good quality toothpaste. Colgate toothpaste is known to be one of the best.

Which is the best toothpaste in India?
Some of the best toothpastes in India are – Colgate Anticavity Toothpaste, Colgate MaxFresh, Dabur Red Toothpaste, Pepsodent Expert Protection, and Himalaya Sparkling White Toothpaste.

What is the number 1 toothpaste brand?
Colgate is the number 1 toothpaste brand.

Which is the best natural toothpaste in India?
Mamaearth offers the best natural toothpaste in India. There are other toothpastes from Meswak, Vicco, Ayush, and Patanjali that you can choose too.

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Abhishek is a graduate in Journalism and Mass Communication. Previously worked with several organizations as an Independent Journalist, Content Developer, Fact-checker and Photographer. He has a keen interest in fact-checking. When not writing or analysing web content, he loves to learn and practice various OSINT techniques to combat misinformation and disinformation. Abhishek has joined us as a Content Analyst with a positive outlook for Indian e-commerce buyers. “Saade Naal Rahoge to CashKaroge.”


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