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12 Best Detergent Powder Brands in India for Fresh Laundry

Mourbi Dutta

October 1, 2024

Wearing clean clothes is one of the most basic needs of our everyday being. While chemical-based detergents can harm the clothes and strip them of their colour, specially formulated washing powders keep the fabric soft, making clothes clean and safe. Most washing powders claim to offer maximum whiteness and a brighter look but fail to deliver. So, here we’ve curated a list of the best detergent powder brands in India that effectively remove tough stains while maintaining a soft feathery touch. Check out our top recommendations below and pick one that suits your needs.

Our Top Picks:

Surf Excel

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Rin

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Mr. White

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How Do We Choose the Best Detergent Powder Brands For You?

Detergent is important for achieving the best washing outcomes. A good quality detergent powder in India costs anywhere between Rs 150 to Rs 1,000. Before you jump into our recommendations for the best detergent powder brands in India, take a look at the factors that helped us decide on the best products for you!

Type

The first thing you should look into while choosing a detergent powder is its type, based on your requirements. As there are several detergent powders available, you should first think about your individual washing demands. Consider if you need to wash delicate clothing, infant garments, or extremely dirty clothing. You should also consider your washing machine type to decide if you need detergent for a front-load or top-load washing machine.

Components

The next factor you should look into while choosing a detergent is the components of the detergent powder. Detergents with brighteners often work best to keep darker clothing from fading. However, detergents with bleach may be a viable option if you are determined to keep your white garments white. Additionally, you can purchase fabric softener powder to make your clothing feel smooth and prevent static cling.

Fragrance

The next factor you can consider while buying a detergent powder is its fragrance. Many individuals like the aroma of their freshly laundered garments. We recommend that you choose one that is not too strongly scented.

List of the 12 Best Detergent Powder Brands in India

Surf Excel

Surf Excel is no doubt the most selling detergent brand in India. It was founded in 1996 and is owned by Hindustan Unilever Limited. The brand mainly produces detergents, liquid detergents, and fabric softeners for the South Asian market. It retails products in India, Pakistan, Bangladesh, and Sri Lanka today.

This washing powder has a highly effective formula that removes tough stains. It removes oil stains, ketchup, chocolates, curries, etc., and works wonders on pre-soaked clothes. It is the best detergent powder for coloured and white clothes and ensures no colour transfer. It forms a deep lather that pulls out stains and dirt. 

This detergent comes in a superfine powdered form that takes lesser time to dissolve in water.

Prominent Features of the Surf Excel Easy Wash Detergent Powder:

• The Surf Excel Detergent Powder works on both coloured and white clothing
• The Surf Excel Easy Wash uses an advanced technique that removes a variety of difficult stains, including curry, ketchup, chocolate, and oil
• The Surf Excel Detergent Powder is suitable for both hand wash and machine wash

Pros:

• Fresh scent
• Removes nasty stains
• Quick soluble
• Prevents colour transfer

Why We Picked the Surf Excel Detergent Powder?

Surf excel Easy Wash Detergent Powder is a superfine powder that quickly and effectively eliminates difficult stains, leaving no trace on your clothing. Due to its ultrafine and fluffy powder consistency, it readily dissolves, penetrates the stain, and eliminates it. Its specially formulated, cutting-edge technology quickly removes even the hardest stains.

Rin

Rin is a popular choice amongst Indian buyers to remove tough stains without putting in much effort. It was launched in 1969 and is currently run by Hindustan Unilever Limited. The brand produces detergent powder, bar, and liquid detergents that are affordable and deliver great results.

A trusted choice of most households, Rin makes clothes bright and white. It is one of the best detergent powders for hand washing or bucket washing. The powder dissolves in water quickly and leaves no residue while removing tough stains. It offers a long-lasting fragrance and leaves the clothes smelling fresh. 

Prominent Features of the Rin Advanced Detergent Powder:

• The Rin Advanced Detergent Powder restores the brilliance of fresh clothing
• It dissolves quickly and penetrates the clothes to remove the most difficult filth
• The Rin Advanced Detergent Powder provides fragrance that imparts a fresh scent to clothing

Pros:

• Removes tough stains
• Leaves no residue on the fabric
• Brightens clothes

Why We Picked the Rin Detergent Powder?

Rin Advanced Detergent Powder is the ideal laundry companion, ensuring that your family’s clothes always look their best. Rin claims to brighten and whiten your clothing so you can feel confident. By providing people with cleaner, more vibrant clothing, Rin helps them shine in life.

Mr. White

Mr. White is a sub-brand of Jyothy Laboratories, which is a leading FMCG company in India. It owns a huge dishwasher range with the names Exo and Pril. The company also runs Henko, Ujala, and Mr. White, which are some prominent detergent brands in the country. Mr. White lives by its name, and you get exactly what the brand claims, clean and fresh laundry that’s white and bright.

Mr. White washing powder maintains the brightness of the clothes. It is enriched with 2X whitening boosters that can keep clothes white for a long time. The powder has a no bleach formula that makes the entire washing process safe and smooth for clothes and your hands. This is the best detergent powder that provides power-packed cleaning. 

Prominent Features of the Mr. White Detergent Powder:

• The Mr. White Detergent Powder is the ideal detergent for your white garments due to the Long Lasting Whiteness Concept
• The 2x active power of whiteness boosters keep clothing looking white for a long time
• The detergent powder gives your garments the whitest possible appearance

Pros:

• Long-lasting fragrance
• Clothes feel fresh
• Reduces fading of clothes

Why We Picked the Mr. White Detergent Powder?

The Mr. White Detergent Powder uses a no-bleach solution to keep the colour of your clothing vibrant and secure. Additionally, the long-lasting scent of the detergent powder makes your clothing feel fresh. The ideal detergent for your white garments, the long-term whiteness concept of the powder was created specifically to keep them as white as new.

Tide

Tide is one of America’s largest detergent brands and was founded in 1946. The brand is owned by Procter & Gamble and has its headquarters in Cincinnati, Ohio. The brand manufactures powders, soap bars, and gel pods that are perfect for cleaning your clothes. Tide has been used by millions of people across the world and has managed to retain a formidable reputation in the market even after years of its launch.

Tide Plus is the best detergent powder for washing machines and hand washing. It offers expert stain removal and infuses clothes with the fragrance of jasmine and rose. This washing powder brightens the clothes and has an easily soluble formula that removes tough stains from the collar, cuff, and underarm while being gentle on the fabric. 

Prominent Features of the Tide Plus Double Power Detergent Washing Powder:

• Strong kitchen stains may be removed with the upgraded formulation and enzyme system, which also produces remarkable whiteness
• The Tide Plus Double Power Detergent Washing Powder contains stain magnets which remove the hardest of stains
• The detergent powder is appropriate for use in semi-automatic and manual washing machines
• The Tide Plus Double Power Detergent Washing Powder provides excellent washing in both white and coloured clothing

Pros:

• Offers brilliant whiteness
• Works in less quantity than normal detergents
• Long lasting freshness

Why We Picked the Tide Detergent Powder?

The Tide Plus Double Power Detergent Washing Powder rapidly dissolves in water. It has excellent foaming characteristics that make stain removal simple. The detergent powder comes in a variety of beautiful, recognisable scents, including Jasmine & Rose and Lemon & Mint.

Ariel

Ariel is a fine laundry detergent brand that emerged from Europe and slowly took over the global market. It was founded in the year 1967 and is owned by Procter & Gamble. It is widely known in Asian and European regions for its exceptional quality products that are priced at reasonable rates.

Ariel Matic is adept at removing tough stains and dullness. This powerful top load washing powder protects the clothes from fading and offers them a bright look. It is the best choice for impeccable cleaning, dirt removal, and a long-lasting fragrance that keeps the clothes fresh all day long. The detergent has twice the fighting ingredients as regular washing powders. It offers brilliant action on unpleasant stains and is compatible with hand-washing and semi-automatic machine washes. 

Prominent Features of the Ariel Matic Detergent Powder:

• Bright cleaning is provided with Ariel Matic Detergent Powder, which eliminates stubborn stains in only one wash
• The advanced technology used by Ariel is tough on stains yet gentle on colours, making it the ideal wash option for coloured clothing
• The Ariel Matic Detergent Powder is suitable for front-loading washing machines

Pros:

• Tough stain removal
• Brightens clothes
• Provides long-lasting freshness

Why We Picked the Ariel Matic Detergent Powder?

The Ariel Matic Detergent Powder is particularly created for fully automated washing machines. With the ability to remove even the toughest stains like those from tea, coffee, chocolate, tomatoes, etc., Ariel’s cutting-edge technology offers brilliant stain removal for all of your clothing.

Henko

Henko is another brand owned by Jyothy Labs in India. It sells great quality detergent powders that are super safe for your clothes and help to retain their colour and shape. Jyothy Labs owns several other dishwashing bars and laundry cleaning brands in India, making it a trustworthy option to choose from.

The advanced enzymatic action of Henko Matic can clean the toughest of stains in a single wash. This washing powder is infused with oxygen power and has superior cleaning technology. Its superfine texture dissolves easily in water and effectively cleans tough stains like mud, ink, oil, and chocolate. This washing powder is formulated with care enzymes to ensure stain removal, keeping the fabric’s colour intact even after ten washes. 

Prominent Features of the Henko Stain Care Detergent Powder:

• Strong stains like dirt, ink, oil, and chocolate are promptly removed without causing any damage to your garments
• In one wash, remove the toughest stains with the Henko Stain Care Detergent Powder
• With the use of cutting-edge technology, the Henko Detergent Powder is able to swiftly dissolve even the hardest stains without causing any harm to the fabric

Pros:

• Tough on stains
• Fresh scent
• Quickly soluble

Godrej Ezee

Founded in 1897, Godrej is one of the best multinational companies that deal in real estate, home appliances, consumer products, and whatnot. It is a popular name in the Indian household, and many people use its products on a daily basis. The company was launched by Ardeshir Godrej and Pirojsha Burjorji Godrej. It operates from its headquarters in Mumbai, India.

This 2-in-1 Liquid Detergent by Godrej is a blend of detergent and fabric softener that keeps your clothes bright and soft always. You can wash your cotton, woollen, delicate, and denim in this detergent without any hassle. The detergent has a no-soda, pH-neutral formula, so your clothes retain their original colour and shape. It smells incredible and has a fragrance that stays in your clothes for a long time, keeping you fresh all the time.

Prominent Features of the Godrej Ezee Detergent:

• The Godrej Ezee Detergent removes all stains without fading or harming the fabric
• The Ezee Detergent prevents fading and shrinking while maintaining clothing
• Removes all stains without causing fabric damage or colour loss

Pros:

• Eliminates difficult stains
• pH neutral formula for shape retention
• Long-lasting fragrance
• Can be used on every kind of clothing and fabrics

Wheel

Wheel is a popular detergent choice in India due to its affordability and great quality. The brand was launched in 1987 and is owned by Hindustan Unilever Ltd. It gained a lot of traction after releasing different fragrances in its detergents after 2006, and there’s been no looking back ever since. If you’re looking for a low-cost detergent in India, Wheel can be your best bet.

Infused with the scent of lemons and jasmine, this detergent powder by Wheel will ensure that your clothes smell fresh all the time. Lemon will help in the removal of the toughest stains from your clothes while maintaining the original colour of the fabric. The detergent will leave your clothes smelling great and mitigate any bad odour.

Prominent Features of the Wheel Detergent Powder:

• Wheel easily remove dirt from your garments and leave a fresh scent behind
• You will enjoy a wonderful washing experience thanks to the lovely scent of the Wheel Detergent Powder
• All types of stubborn stains and grime are removed by the Wheel Detergent Powder

Pros:

• Removes tough stains
• Fresh fragrance
• Easily soluble powder

Cons:

• Packaging quality may not be very good

Nirma

Founded in 1990 by Dr. Karsanbhai Patel, Nirma retails detergents, soaps, cosmetics, cement, salt, etc., in India. The brand has its headquarters in Ahmedabad and operates smoothly via offline stores and online platforms such as Amazon. It is a popular choice amongst people who need affordable detergents that deliver good results. Nirma soaps were a hit in their time, and their detergents also rule the Indian market today.

This detergent powder by Nirma works in the hardest of water as well. It has immense stain-removing properties that leave your clothes shiny and bright. The powder will dissolve easily and offer a great wash to keep your clothes pristine all the time.

Prominent Features of the Nirma Detergent Powder:

• The Nirma Detergent Powder provides brilliant stain removal on your clothes
• The detergent powder works on hard water to provide an easy cleaning experience
• The Nirma Detergent Powder keeps your clothes bright and glowing

Features:

• Works in hard water
• Stain-removing formula
• Easily dissolves in the hardest waters

Ghadi

Ghadi detergent is yet another amazing detergent brand hailing from India. It is owned by RSPL Limited and has its headquarters in Kanpur, Uttar Pradesh. The brand produces low-mid range detergent that competes with brands like Wheel in the Indian market. It was launched in 1987 and gained popularity in the 2000s for its quality and affordability.

This Mahashaktishali Detergent from Ghadi helps in effectively removing stains and smells from your clothes, leaving them fresh and cosy. You can use it on various types of fabrics without any worries. It can be used with hard water as it dissolves pretty easily and comes off quickly.

Prominent Features of the Ghadi Detergent Powder:

• Ghadi Detergent Powder cleans grime, which also eliminates dullness
• The detergent powder guarantees effective stain removal
• The Ghadi Detergent Powder has a pleasing aroma that makes your clothes feel fresh

Pros:

• Smells amazing
• Highly soluble
• Leaves no soapy residue on clothes

Patanjali

Patanjali started off as an ayurvedic/herbal medicine brand and expanded its business to become a leading FMCG company in India. It was launched in 2006 by Baba Ramdev and Balkrishna, with its headquarters based in Haridwar, India. It retails kitchen staples, skincare, wellness supplements, and ayurvedic medicines that are derived from great quality ingredients.

This Herbo Wash detergent by Patanjali contains beneficial properties of neem extracts and a fresh lemony fragrance that will leave you mesmerized. The fine powder will dissolve in the water pretty quickly and give your clothes the ultimate wash that they need. The antibacterial properties of neem will help in the removal of bacteria and odour.

Prominent Features of the Patanjali Herbo Wash Detergent Powder:

• The Patanjali Detergent Powder contains neem extracts that aid in the removal of odour
• The lemon fragrance in the Patanjali Detergent Powder provides a fresh smell to your garments
• The Patanjali Detergent Powder is soft on your skin and protects your hands when washing garments

Pros:

• Removes odour and provides a fresh fragrance
• Gently removes stains and dirt
• Free from dangerous components

X-Brite

X-Brite is owned by Microgenix, a brand that loves its fabrics and makes products to maintain them. It focuses on creating formulas that tackle the dullness of clothes and make them look brighter and lively. If you are looking for a premium detergent brand, you must check out X-Brite.

This Premium Laundry Detergent by X-Brite has 100% active detergent for efficient cleaning of clothes. It has fabric softeners and works well in the hardest of waters. You can wash several types of fabrics with this detergent without any worries. It has whitening properties that will add life to your dull and old clothing.

Prominent Features of the X-Brite Anti-Stain Detergent Powder:

• The strong, low-foam washing detergent from X-Brite is designed specifically for all kinds of fabrics
• XBrite’s Fast-Dry Technology is designed to dry your garments more quickly than before
• The X-Brite Anti-Stain Detergent Powder is environmentally friendly and won’t leave residue on towels

Pros:

• Works well in hard water
• Has fabric softeners
• Makes clothes bright and lively
• Prevents fabrics from smelling bad

Vanish

Using only detergents might be insufficient for eradicating stubborn stains, and often the spot still appears on the clothing even after a detergent wash. With the Vanish All in One Powder Detergent Booster, you can get better cleaning results every time. Vanish’s advanced oxygen technology ensures stain-free laundry by effectively removing even the hardest dried-on stains. Additionally, using the powder on both coloured and white clothing is completely safe.

Prominent Features of the Vanish All in One Powder Detergent Booster:

• Vanish is simple to use with both machine washing and hand washing
• The Vanish Detergent Powder can be used with both colourful and white clothing without any risk
• With its active brighteners, the Vanish Detergent Powder whitens white clothing and brightens coloured clothing

Pros:

• Effective stain removal
• Suitable for both machine washing and hand washing
• Brightens coloured clothes

Active White

The Active White Detergent Powder provides a natural fragrance. It is used primarily to shine colourful clothing. With the help of this detergent, give your dirtiest garments a fresh appearance. You’ll have a luxury laundry-like experience from it. To create brilliant white brightness, the Active White Detergent Powder comprises chemicals with high activity.

Prominent Features of the Active White Detergent Powder:

• Refresh the appearance of even filthiest clothing with the Active White Detergent Powder
• The detergent powder provides a premium experience similar to laundry
• The Active White Detergent Powder has chemicals that effectively remove dirt and stains

Pros:

• Provides optical brightness to clothing
• Removes stains effectively
• Affordable

Final Word

The correct detergent powder is important if you do not want your washing sessions a chore. We hope that this list has helped you make an educated choice. Based on our research, Surf Excel, Rin, and Mr White are the best detergent brands in India. While making our recommendations, we also took into consideration factors like types, components, and fragrances. Let us know which one worked out the best for you!

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Why Trust CashKaro Reviews?

Highly experienced and competent researchers at CashKaro work hard to provide you with the finest market suggestions available online. To create a list of products you can trust, we evaluate various products and compare them based on a variety of factors. We considered type, components, fragrance, and other aspects while making our recommendations for the finest detergent brands in India. We really hope that this list will assist you in reaching an educated conclusion.