Wearing clean clothes is one of the most basic needs of our everyday being. While chemical-based detergents can harm the clothes and strip them of their colour, specially formulated washing powders keep the fabric soft making clothes clean and safe. Most washing powders claim to offer maximum whiteness and a brighter look but fail to deliver. So, here we’ve curated a list of the best detergent powder brands in India that effectively remove tough stains while maintaining a feathery soft touch. Check out our top recommendations below and pick one that suits your needs.

List of the 12 Best Detergent Powder Brands in India

1. Surf Excel

Surf Excel
Surf Excel

Surf Excel is no doubt the most selling detergent brand in India. It was founded in 1996 and is owned by Hindustan Unilevel Limited. The brand mainly produces detergents, liquid detergents, and fabric softeners for the South Asian market. It retails products in India, Pakistan, Bangladesh, and Sri Lanka today.

This washing powder has a highly effective formula that removes tough stains. It removes oil stains, ketchup, chocolates, curries, etc., and works wonders on pre-soaked clothes. Best detergent powder for coloured and white clothes, it ensures no colour transfer and forms deep lather that pulls out stain and dirt. 

This detergent comes in a superfine powdered form that takes lesser time to dissolve in water.


  • Fresh scent
  • Removes nasty stains
  • Quick soluble
  • Prevents colour transfer
  • For hand wash and machine wash

2. Rin


Rin is a popular choice amongst Indian buyers to remove tough stains without putting in much effort. It was launched in 1969 and is currently run by Hindustan Unilever Limited. The brand produces detergent powder, bar, and liquid detergents that are affordable and deliver great results.

A trusted choice of most households, Rin Refresh makes clothes bright and white. It is one of the best washing powders for hand washing or bucket washing. The powder dissolves in water quickly and leaves no residue while removing tough stains. It offers a long-lasting fragrance and leaves the clothes smelling fresh. 


  • Removes tough stains
  • Lemon and rose fragrance
  • Leaves no residue on fabric
  • Brightens clothes

3. Mr White

Mr White
Mr White

Mr White is a sub-brand of Jyothy Laboratories which is a leading FMCG company in India. It owns a huge dishwasher range with the names Exo and Pril. The company also runs Henko, Ujala, and Mr White that are some prominent detergent brands in the country. Mr White lives by its name and you get exactly what the brand claims, clean and fresh laundry that’s white and bright.

Mr White washing powder maintains the brightness of clothes. It is enriched with 2X whitening boosters that can keep clothes white for a long time. The powder has a no bleach formula that makes the entire washing process safe and smooth for clothes and your hands. This is the best detergent powder that provides power-packed cleaning. 


  • For coloured and white clothes
  • Granulated powder
  • Long-lasting fragrance
  • Clothes feel fresh
  • Reduces fading of clothes

4. Tide


Tide is one of America’s largest detergent brands and was founded in 1946. The brand is owned by Procter & Gamble and has its headquarters in Cincinnati, Ohio. The brand manufactures powders, soap bars, and gel pods that are perfect to clean your clothes. Tide has been used by millions of people across the world and has managed to retain a formidable reputation in the market even after years of its launch.

Tide Plus is the best detergent powder for washing machines and hand wash. It offers expert stain removal and infuses clothes with the fragrance of jasmine and rose. This washing powder brightens the clothes and has an easily soluble formula that removes tough stains from the collar, cuff, and underarm while being gentle on the fabric. 


  • Offers brilliant whiteness
  • Works in less quantity than normal detergents
  • Best washing powder for hand washing
  • Double power
  • Can be used in semi-automatic machines
  • Long lasting freshness

5. Ariel


Ariel is a fine laundry detergent brand that emerged from Europe and slowly took over the global market. It was founded in the year 1967 and is owned by Procter & Gamble. It is widely known in Asian and European regions for its exceptional quality products that are priced at reasonable rates.

Ariel Matic is adept at removing tough stains and dullness. This powerful top load washing powder protects the clothes from fading and offers them a bright look. It is the best choice for impeccable cleaning, dirt removal, and a long-lasting fragrance that keeps the clothes fresh all day long. The detergent has twice the fighting ingredients as regular washing powders. It offers brilliant action on unpleasant stains and is compatible with hand-washing and semi-automatic machine washes. 


  • Tough stain removal
  • Brightens clothes
  • Provides long lasting freshness
  • Best washing machine powder for semi-automatic machines
  • Top load detergent

6. Henko


Henko is another brand owned by Jyothy Labs in India. It sells great quality detergent powders that are super safe for your clothes and help to retain their colour and shape. Jyothy Labs owns several other dish washing and laundry cleaning brands in India, making it a trustworthy option to choose from.

The advanced enzymatic action of Henko Matic can clean the toughest of stains in a single wash. This washing powder is infused with oxygen power and has superior cleaning technology. Its superfine texture dissolves easily in water and effectively cleans tough stains like mud, ink, oil, and chocolate. This washing powder is formulated with care enzymes to ensure stain removal, keeping the fabric’s colour intact even after ten washes. 


  • Best detergent powder with superfine texture
  • Tough on stains
  • Fresh scent
  • Quickly soluble

7. Godrej


Founded in 1897, Godrej is one of the best multinational companies that deal in real estate, home appliances, consumer products, and whatnot. It is a popular name in the Indian household and many people use its products on a daily basis. The company was launched by Ardeshir Godrej and Pirojsha Burjorji Godrej, and operates from its headquarters in Mumbai, India.

This 2-in-1 Liquid Detergent by Godrej is a blend of detergent and fabric softener that keeps your clothes bright and soft always. You can wash your cotton, woollens, delicate, and denim in this detergent without any hassle. The detergent has a no-soda, pH-neutral formula so your clothes retain their original colour and shape. It smells incredible and has a fragrance that stays in your clothes for a long time, keeping you fresh all the time.


  • Detergent + Softener in one product
  • pH neutral formula for shape retention
  • Long-lasting fragrance
  • Can be used on every kind of clothing and fabrics

8. Wheel


Wheel is a popular detergent choice in India due to its affordability and great quality. The brand was launched in 1987 and is owned by Hindustan Unilever Ltd. It gained a lot of traction after releasing different flavours and fragrances in their detergents after 2006 and there’s been no looking back ever since. If you’re looking for a low-cost detergent in India, Wheel can be your best bet.

Infused with the scent of lemons and jasmine, this detergent powder by Wheel will ensure that your clothes smell fresh all the time. Lemon will help in the removal of the toughest stains from your clothes while maintaining the original colour of the fabric. The detergent will leave your clothes smelling great and mitigate any bad odour.


  • Lemon helps in removal of tough stains
  • Jasmine makes clothes smell fresh always
  • Easily soluble powder

9. Nirma


Founded in 1990 by Dr Karsanbhai Patel, Nirma retails detergents, soaps, cosmetics, cement, salt, etc in India. The brand has its headquarters in Ahmedabad and operates smoothly via offline stores and online platforms such as Amazon. It is a popular choice amongst people who need affordable detergents that deliver good results. Nirma soaps were a hit in their time and their detergents also rule the Indian market today.

This detergent powder by Nirma works in the hardest of water as well. It has immense stain-removing properties that leave your clothes shiny and bright. The powder will dissolve easily and offer a great wash to keep your clothes pristine all the time.


  • Works in hard water
  • Stain-removing formila
  • Easily dissolves in hardest waters

10. Ghadi


Ghadi detergent is yet another amazing detergent brand hailing from India. It is owned by RSPL Limited and has its headquarters in Kanpur, Uttar Pradesh. The brand produces low-mid range detergent that competes with brands like Wheel in the Indian market. It was launched in 1987 and gained popularity in the 2000s for its quality and affordability.

This Mahashaktishali Detergent from Ghadi helps in effectively removing stains and smell from your clothes, leaving them fresh and cosy. You can use it on various types of fabrics without any worries. It can be used with hard water as it dissolves pretty easily and comes off quickly.


  1. Smells amazing
  2. Highly solluble
  3. Leaves no soapy residue on clothes

11. Patanjali


Patanjali started off as an ayurvedic/herbal medicine brand and expanded its business to become a leading FMCG company in India. It was launched in 2006 by Baba Ramdev and Balkrishna with its headquarters based in Haridwar, India. It retails staples, skincare, wellness supplements, and ayurvedic medicines that are derived from great quality ingredients.

This Herbo Wash detergent by Patanjali contains beneficial properties of neem extracts and a fresh lemony fragrance that will leave you mesmerized. The fine powder will dissolve in the water pretty quickly and give your clothes the ultimate wash that they need. The anti-bacterial properties of neem will help in the removal of bacteria and odour.


  • Neem extracts for removal of odour
  • Lemon fragrance for freshnes

12. X-Brite


X-Brite is owned by Microgenix, a brand that loves its fabrics and makes products to maintain them. It focuses on creating formulas that tackle the dullness of clothes and make them look brighter and lively. If you are looking for a premium detergent brand, you must check out X-Brite.

This Premium Laundry Detergent by X-Brite has 100% active detergent for efficient cleaning of clothes. It has fabric softeners and works well in the hardest of waters. You can wash several types of fabrics with this detergent without any worries. It has whitening properties that will add life to your dull and old clothing.


  • Works well in hard water
  • Has fabric softeners
  • Makes clothes bright and lively

Best Detergent Powder Brands in India with Price

Best Detergent Powder BrandsPrice*
Surf Excel Starting at Rs 403
RinStarting at Rs 390
Mr WhiteStarting at Rs 338
TideStarting at Rs 400
ArielStarting at Rs 630
HenkoStarting at Rs 849
GodrejStarting at Rs 414
WheelStarting at Rs 62
NirmaStarting at Rs 45
GhadiStarting at Rs 60
PatanjaliStarting at Rs 36
X-BriteStarting at Rs 500
*Prices are subject to change

Best Detergent Powder Brands in India – FAQs

1. What are the best selling detergent brands in India?

Surf Excel, Rin, Tide, Ariel, and Godrej are the top-selling detergent brands in India.

2. Which detergent brands are from India?

Ghadi, Henko, Patanjali, and Nirma are Indian-origin detergent brands.

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A curious shutterbug, Niharika has a penchant for all things new. An ardent animal lover and a literature enthusiast, she loves writing fiction and creating her own world of words. Apart from her pure love for Maggi, her perseverance for doing things her way is something that defines her persona. She’s often found around the greens, gazing at the sky or cherishing music while at work.


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