15 Most Popular Candy Brands in India

The craze for toffees and candies is not new. They are little balls of happiness that have ruled Indian hearts since childhood. Everyone loves their awesome taste and hence, they can easily be found everywhere, from neighbourhood shops to vendors on a cycle. There are different kinds and brands of candies available on the market. To help you find mouth-watering options, we have picked the 15 best candies brands in India that are perfect to tantalise your tastebuds.

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How Do We Choose the Best Indian Candy Brands for You?

Candies come in different flavours and textures to offer pleasure to your taste buds. To add to your joy, they are available at extremely low prices. In order to get your hands on the best product, here are some factors that you need to consider while making a purchase. We, too, kept these in mind to provide you with a comprehensive list of the best candy brands in India. 

Flavour

There are wonderful flavours of candies available on the market. From chocolate to caramel to milk, khatta meetha, and more, there is at least one candy for all your moods. To cater to a wide range of customers, we have picked brands that offer various different flavours of candies. You can pick any flavour that you like

Ingredients

While candies do not contain any harmful ingredients, we carefully picked the ones that are safe to consume. However, you must carefully look at the list and ensure that the candy does not have ingredients that you might be allergic to. 

List of the 15 Best Candies in India

Swad Candy

Swad Candy
Swad Candy

Swad is a renowned FMCG company that has a glorious history of 49 years. It is amongst the top candy brands in India that offer quality products made of Ayurvedic ingredients. If you want to add a tangy twist to your life, Swad Candy is a perfect choice. 

Popular Candies: 

  • Swad Imli Candy 
  • Percy Pan Candy Toffee
  • Percy Mix Fruits Assorted Candy Toffee
  • Percy Fizzy Cola Candy Toffee
  • Percy Pan Candy Toffee

Prominent Features of the Swad Digestive Drops: 

  • This candy helps to boost digestive immunity
  • Made with herbal ingredients, it ensures optimal health
  • Comes in different flavours with centre-filled masala 
  • Available in pouches, boxes, and jars packaging 

Pros:

  • Tangy taste
  • Premium packaging 
  • Handcrafted candy
  • 100% natural

Cons:

  • It has a little spicy flavour 

Why We Picked the Swad Digestive Drops?

Enriched with Ayurvedic ingredients like sonth, ajwain, landipipal, jeera, kalimirch, and kala namak, this candy has a unique taste and freshness. This mouthwatering candy is 100% vegetarian and has a tingling taste that can be enjoyed any time of the day. 

Dabur Hajmola

Dabur Hajmola
Dabur Hajmola

Dabur needs no introduction. It is a 135-year-old Ayurvedic company and a popular Indian candy brand that offers an exclusive range of products under different categories, including candies. All its products are natural and chemical-free, which makes them safe to consume. 

Popular Candies: 

  • Chulbuli Imli
  • Albela Aam

Prominent Features of the Dabur Hajmola Candy: 

  • Contains ingredients like sauvarchala lavana, maricha, pudina, dhanyaka, etc.
  • Helps with indigestion, anorexia, constipation, and irritable bowel syndrome (IBS)
  • Available in three different packagings with 100, 130, 250, and 500 candies
  • Eating this candy helps in stimulating the gastrointestinal tract

Pros:

  • Improve digestion
  • Vegetarian candies
  • 100% ayurvedic 
  • Nicely packed

Why We Picked the Dabur Hajmola Candy?

Dabur Hajmola Candy box is a mix of tamarind and mango-flavoured zingy tangy toffees that have an appetizing taste. These candies are made with natural ingredients that help in improving the digestive system. It is a good choice to enjoy fun-filled flavours. 

Kopiko

Kopiko
Kopiko

Kopiko delivers quality products to over 100 countries across the globe. It is an Indonesia-based confectionery that produces candies from Kopiko coffee beans that are found in Hawaii. This candy is a perfect coffeelicious treat to enjoy the real taste of coffee and milk.

Popular Candies: 

  • Kopiko Cappuccino Coffee Candy

Prominent Features of the Kopiko Cappuccino Coffee Candy: 

  • Tastes delicious and is made with authentic ingredients 
  • These candies are free from cholesterol and trans-fat
  • Certified by FSSAI to ensure high-quality and safety 
  • Available in different sizes of packaging like a pouch, jar, etc.

Pros:

  • Delicious taste
  • Great packaging 
  • Easy availability 
  • Affordable pricing 

Cons:

  • Might be difficult to chew for small kids 

Why We Picked the Kopiko Cappuccino Coffee Candy?

Kopiko Cappuccino Coffee Candy is a delicacy. It is made with high-quality, natural ingredients that make having it a pleasurable experience. Unlike others, it is the only candy that has been in space and consumed by the astronauts.

New Tree Candy

New Tree Candy
New Tree Candy

Founded by Savinay Jain, New Tree is a one-stop solution for healthy and guilt-free snacking. It offers scrumptious candies, that are perfect to enjoy anytime, anywhere. Available in a range of flavours, it is a great brand to check out. 

Popular Candies: 

  • Orange Candy
  • Lemon Candy
  • Chatpata Masala Candy
  • Rose Peppermint Candy
  • Paan Candy

Prominent Features of the New Tree Orange and Lemon Candy: 

  • The hard textured design prevents them from melting 
  • Leaves behind a tangy and citrus-filled flavour in the mouth
  • It comes packed in a high-quality, reusable packaging 
  • Travel-friendly packaging makes it easy to carry with you

Pros:

  • Different flavours
  • Abundant in Vitamin C
  • Amazing taste
  • Fair pricing 

Cons:

  • Contains artificial sugar

Why We Picked the New Tree Orange and Lemon Candy?

Be it kids or adults, New Tree orange and lemon candies are loved by all. These are sweet yet tangy-flavoured toffees that are a perfect choice for fun and flavourful snacking.

Skittles

Skittles
Skittles

Skittles is a children’s favourite, fruit-flavoured candy brand that is marketed by Wrigley Company, a division of Mars, Inc. It offers a pack of colourful hard-shell candies with the letter “S” imprinted on them. Also, they are available in a variety of flavours, which makes them a source of joy for everyone. 

Popular Candies: 

  • Crazy Sour Candy
  • Tropical Fruit Candy
  • Wildberry Mixedfruit Candy
  • Original Fruit Candy 
  • Wild Berry Candy 

Prominent Features of the Skittles Original Chewy Fruit Candy : 

  • Made up of crisp sugar shell with flavours inside 
  • They are devoid of any cholesterol and trans-fat
  • These candies have a shelf life of 12 months 
  • Come in different sizes of packaging 

Pros:

  • Vibrant colours
  • PET bottle packaging 
  • Easy availability 
  • Versatile usage
  • Unique taste 

Why We Picked the Skittles Original Chewy Fruit Candy?

From the house of  Skittles, this pack of original fruit candies contain chewing gums of different flavours like strawberry, green apple, grape, lemon, and orange. These bite-sized, colourful candies are not just pleasant to the eyes but also fill the mouth with soothing flavour for a fantastic experience. 

GO DESi

GO DESi
GO DESi

If a tangy, fruity, chewy lollipop is what you are craving, Go DESi is the brand for you. It is one of the most loved consumer brands in India that offers unique flavours of candies to help you enjoy every moment of life. All its products are local and handmade, which makes them a great choice for your kids. 

Popular Candies: 

  • Tangy Imli Candy 
  • Strawberry Candy 
  • Real Aam Candy 
  • Sweet Amla Candy

Prominent Features of the GO DESi Imli Pop Tamarind & Jaggery Candy: 

  • Made with high-quality tamarind, jaggery, and Indian spices
  • These are 100% natural with no added colour or preservatives
  • All the ingredients are freshly sourced from farmers 
  • The soft, chewy bites have a balanced khatta-meetha flavour

Pros:

  • Vegetarian
  • Multiple flavours 
  • Great texture
  • Natural flavour

Cons:

  • Plastic packaging could be avoided 

Alpenliebe

Alpenliebe
Alpenliebe

Owned by Perfetti Van Melle, Alpenliebe is an Italian-Dutch multinational confectionery and gum company that produces some of the world’s top candies. It operates in over 159 countries and is highly loved by kids and grown-ups for its rich milky candies. 

Popular Candies: 

  • Cream Strawberry Candy
  • Rich Milky Caramel Candy
  • Orange & Mango Juicy Fills
  • Juzt Jelly Guava Candy 
  • Juzt Jelly Strawberry Candy

Prominent Features of the ALPENLIEBE Creamfills – Butter Toffee: 

  • It is a pack of caramel toffees filled with creamy stuffing
  • The remarkably smooth texture melts easily in the mouth
  • Offers a rich and buttery taste, which is loved by all
  • These candies are made with natural colour and flavour 

Pros:

  • Easily available 
  • Irresistible taste 
  • Affordable
  • 12 months shelf life

Parle

Parle
Parle

Serving the market since 1929, Parle has become one of the leading producers of biscuits and confectioneries in India. The brand symbolises quality, nutrition and superior taste. If you are looking for some delicious candy treats, Parle is definitely one of the best choices. 

Popular Candies: 

  • Mango Bite Candy
  • Kacha Mango Bite Candy
  • Londonderry Candies
  • Kismi Candy

Prominent Features of the Parle Melody Chocolaty Toffee: 

  • It has a layer of caramel outside, which makes it soft and delicious 
  • Made with all vegetarian ingredients, it is safe to consume 
  • Filled with rich creamy chocolate caramel inside, which melts in the mouth

Pros:

  • Authentic quality 
  • 12 months shelf life
  • Good for all ages 
  • Hygienic packaging 

Cons:

  • Packaging could be better 

Mahak 

Mahak
Mahak

A trusted brand, Mahak is highly-known for its smooth and creamy, melt-in-your-mouth quality candies. It offers 100% vegetarian products that can be enjoyed by people of all age groups. Also, the brand meets all quality parameters to ensure safe product delivery. 

Popular Candies: 

  • Lemon Ginger Sugar-Free Candy
  • Cucumber Thyme Sugar-Free Candy
  • Kachha Aam Mango Bite Candy 
  • Kandiez Eclairs Candies

Prominent Features of the Mahak Eclairs: 

  • Made with genuine milk with a delightful filling of choco
  • It has a layer of chewy caramel that offers a smooth texture
  • Every piece comes in individual packaging for easy use
  • These candies are certified by FSSI, ISO-22000, GMP, HACCP

Pros:

  • Easy to store
  • Irresistible taste
  • Multiple size packaging 
  • Flawless quality 

Cons:

  • Availability might be an issue 

Pass Pass Pulse

Pass Pass
Pass Pass

Pass Pass is one of the noteworthy toffee brands in India that manufactures unique candies and mouth fresheners under the Noida-based DS Group. It conceptualised Pulse candies in 2013 and since then, it has become a new craze amongst kids and youngsters.

Popular Candies: 

  • Pulse Kachcha Aam Candy
  • Pulse Orange Candy
  • Pulse Triple Twist Candy 
  • Pulse Guava Candy
  • Pulse Litchi Candy

Prominent Features of the Pass Pass Pulse Candy:  

  • It is a hard-boiled candy with tangy salt and spices in the centre 
  • The candy contains amchur, sugar, and some food additives 
  • These good quality candies have a unique tangy and sweet taste
  • Different sizes of packaging available with over 5 flavours 

Pros:

  • Nicely packed
  • Extremely tasty
  • Unique flavour 
  • Easily available 

Candyman

Candyman
Candyman

Candyman is an ITC-owned Indian toffee brand that offers an exclusive range of candies that has delighted both children and adults. It endorses multiple products like choco double eclairs, fantastik, toffichoo, fruitee fun, etc. If you are looking for toffees to munch anytime, anywhere, Candyman is a brand you can go for.

Popular Candies: 

  • Candyman Fruitee Fun
  • Candyman Eclairs
  • Candyman Toffichoo

Prominent Features of the Candyman Toffichoo:  

  • It delivers a rich and creamy strawberry milkshake flavour 
  • These soft and chewy candies have a refreshing taste 
  • The candies are made with all-natural and hygienic ingredients
  • This confection is sugar boiled and offers a mouth-watering taste

Pros:

  • Singly-wrapped
  • Different flavours
  • Vegetarian
  • Extremely affordable 

Cons:

  • It is small in size

Urban Platter

Urban Platter
Urban Platter

Urban Platter is a well-known brand that offers gourmet and healthy food products at an affordable price. It delivers a range of products across multiple categories like snacks, staple food items, spices and herbs, etc. One of their highly loved products by Indians is their unique flavoured candies.

Popular Candies: 

  • Dried Ginger Candy
  • Kala-Khatta Candy
  • Honey Ginger Pepper Avla Candy
  • Kachhi Kairi Candy
  • Kiwi Candy

Prominent Features of the Urban Platter Ginger Candy:  

  • These sweet and zesty candies fill the mouth with flavours 
  • Come in high-quality jars that can be reused afterwards
  • It is a pack of vintage-style boiled sugar confectionery
  • Available in three different sizes of packaging: 250g, 350g, and 500g

Pros:

  • Excellent texture 
  • Clean packaging
  • Easy to carry 
  • Long-lasting flavour 

Cons:

  • These candies are a bit expensive 

Organic Purify

Organic Purify
Organic Purify

As the name suggests, Organic Purify is a popular candies brand in India that is loved for quality, natural, and safe-to-use products. It offers highly nutritious food items, including candies, that possess beneficial qualities to keep you healthy and safe. 

Popular Candies: 

  • Colourful Mix Fruit Candy
  • Khatti Methi Imli Candy
  • White Mint Candy
  • Pineapple Candy
  • Gin Ginger Candy

Prominent Features of the Organic Purify Mix Fruit Candy:  

  • Made with 100% natural fruit juice and sorbitol, a sugar alcohol 
  • These candies are gluten-free and contain zero net carbs
  • Includes orange, pan, litchi, mint, pineapple, and black pepper flavour candies
  • They are an instant source of energy and help boost the mood 

Pros:

  • High-quality 
  • Great packaging 
  • Naturally sweetened
  • Multiple flavours 

Cons:

  • Expensive 

Jiva

Jiva
Jiva

Jiva is an Ayurvedic brand that aims to deliver authentic products that are good for arthritis, asthma, hypertension, obesity, spondylitis, etc. One of their healthy offerings includes amla candy, which is a perfect choice to curb your cravings without impacting your health. 

Popular Candies: 

  • Chatpata Amla Candy

Prominent Features of the Jiva Chatpata Amla Candy:  

  • Contains amla, sugar, black pepper and an Ayurvedic herb-mix 
  • Rich in vitamin C and dietary fibres that help maintain blood sugar levels 
  • These candies help with digestion and building a strong immune system
  • Available in quality packaging with a capacity of 200g and 400g 

Pros:

  • Healthy snacking
  • 100% natural 
  • For all age groups
  • Improve appetite

Cons:

  • Not good for people with diabetes 

Cadbury

Cadbury
Cadbury

Cadbury is another name that needs no introduction. It is a British multinational confectionery brand that has ruled the Indian market for ages. Being the second-largest toffee manufacturer in the world, all its products are must-try by everyone for an unforgettable experience. 

Popular Candies: 

  • Choclairs Gold Coffee Candy
  • Choclairs Gold Candy

Prominent Features of the Cadbury Choclairs Gold:  

  • It has a sweet, chewy brownie flavoured caramel covering
  • They are filled with rich Cadbury chocolate in the centre 
  • Suitable for vegetarians, these candies offer instant energy
  • Made with cocoa mass, glucose syrup, palm oil, and skimmed milk

Pros:

  • Individually wrapped 
  • 9 months shelf life
  • Mouth-watering taste
  • Easy availability 

Common Myths Associated with Candies

While candies are loved by everyone, they are often associated with some bizarre myths. This makes it important to shed light on unusual and strange statements and bust the myths so that you can enjoy this delicacy without any second thoughts.

  • Candies are not good for the health

This myth is true to some extent. However, there are some candies that contain zero cholesterol or fat, low calories and possess several health benefits. Having them in moderation is key to ensuring health. 

  • They lead to hyperactivity 

It is said that candies contain excessive sugar which leads to hyperactive behaviour in a child. However, no study has proved the same. Consuming candy does not impact the behaviour of a person. 

  • Candies are addictive 

This is yet another myth that we commonly get to hear. But it is simply not true. Candies are just like our favourite food that we crave. They do not contain any addictive ingredient that we can blame. Instead, it’s our liking that tempts us to eat more candies.

Final Word

Candies are a great treat and have made a big comeback in recent years. They are highly loved by people of all ages and are a perfect choice to enjoy a blast in your mouth. The above-mentioned are some of the best candies brands in India that you can try to relish this flavourful delight. All of these brands offer good quality, nicely packed candies. Check out the list and let us know which candy you prefer to satiate your cravings.

Note: While these are safe-to-consume candies, you must eat them in small proportions. Overconsumption may affect your health and teeth, leading to several issues. 

FAQs

What is the most popular candy in India?

As per our study, Swad Digestive Drops and Parle Melody Chocolaty Toffee are two of the most popular candies in India.

What kind of candy does India have?

From hardboiled toffee to chocolate, caramel and milk-based candy to savoury digestive treats, India has different kinds of candy options to delight your tastebuds.

What is the best candy brand?

All the brands mentioned above are top-selling manufacturers of candies in India.

Does toffee increase weight?

Yes. A toffee or candy that has higher sugar content and is eaten excessively can lead to weight gain.

Why Trust CashKaro Reviews?

CashKaro has a team of highly-skilled, experienced researchers who thoroughly investigate various items before providing you with the best recommendations. We filter out the products by considering multiple factors. We also pay attention to customer reviews to ensure that you won’t find any shady products on the list. We hope you find our suggestions for the best candies brands in India helpful in making a wise purchase decision.

Megha Agarwal
Megha Agarwal

Meet Megha, an avid content creator who joined CashKaro as a Content Analyst in 2022. With a keen interest in technology, she is a reliable source for practical insights. Megha's expertise covers business and industrial supplies, electronic components, home audio, entertainment, major appliances, and washing machines. Her articles effortlessly combine technical know-how with reader-friendly language, delivering valuable insights.

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