Myntra Big Fashion Festival Sale: Sale Dates, Offers, & Best Deals!
Quick Answer
Myntra Big Fashion Festival 2026 goes live on 8 October 2026, with 24-hour early access on 7 October for Myntra Insider members and VIP Ticket holders. Early Bird Days have been running since September, and HDFC Bank credit cards get a 10% instant discount. To maximise your savings, shop through CashKaro to earn 6% cashback on all orders. Also, check whether you qualify for Myntra Insider or buy the ₹19 VIP Ticket for early access and look at the bank offer’s minimum order value and discount cap. If you are already considering a new shopping credit card, you can also earn CashKaro Rewards on eligible activation.
Myntra Big Fashion Festival is one of the platform’s major shopping events, featuring discounts across clothing, footwear, accessories, beauty and premium brands.
With offers spread across different categories, brands and price points, it can be difficult to judge which deals provide real value and which ones only appear attractive because of a high discount percentage.
This guide covers the expected Myntra Big Fashion Festival 2026 dates, key offers, likely discount ranges and practical ways to make the most of the sale.
Myntra Big Fashion Festival 2026: All About the Sale
When is Myntra Big Fashion Festival 2026?
Myntra has confirmed the Big Fashion Festival sale date while launching its BFF campaign with Alia Bhatt and Ranbir Kapoor, and says the sale will offer more than 8 million styles. Here are the sale details:
| Event | Date | Status |
|---|---|---|
| Early Bird Days (Pre-Buzz and Curtain Raiser) | September | Live; dates from Myntra’s HDFC Bank offer terms |
| Early access for Myntra Insiders and VIP Ticket holders | 7 October 2026, from midnight | Reported by deal sites |
| Sale opens to everyone | 8 October 2026 | Confirmed by Myntra |
| Last day of the sale | End of October or early November | As per Myntra’s VIP Ticket terms |
Before the Sale: Four Things to Set Up
1. Wishlist Everything Because Sizes Can Sell Out Quickly
For fashion shopping, preparing your wishlist before the sale can help you act quickly when prices drop.
Popular sizes in high-demand products can sell out within the first 12 to 24 hours of a major Myntra sale. Once your preferred size is unavailable, a later price reduction may no longer matter.
Build your wishlist before the sale opens. Wishlisted items can be moved to the cart quickly, and Myntra can also notify you when their prices change.
Note the current selling price of products you are seriously considering. Compare the sale price with that figure rather than only with the MRP, since fashion products may already sell below their listed MRP before the event.
Watch for pre-sale offers as well. Myntra often discounts selected products a few days before the main event, and some brands may reduce prices before the official opening.
2. Join Myntra Insider Before Early Access Opens
Myntra Insider is the platform’s loyalty programme. There is no membership fee, but you need to qualify for it.
Insider members get 24 hours of early access to Big Fashion Festival 2026, starting 7 October. In a fashion sale, this can be particularly useful because popular sizes and colour options are more likely to be available at the beginning.
Insider members also earn SuperCoins on purchases and receive additional tier-based benefits as their spending increases.
Note: Myntra Insider is not a paid membership that you can simply join before the sale. To qualify for Insider benefits, you generally need to have spent at least ₹4,000 on Myntra, net of returns, across a minimum of 2 orders in the last 12 months. Check your Myntra account before the sale to see whether you have unlocked Insider status and early-access benefits.
Not an Insider? Get the VIP Ticket. Myntra’s BFF 2026 VIP Ticket costs ₹19 and gives the same 24-hour early access from 7 October. Its listed benefits include an extra 5% bank discount and an extra 10% off select top brands on early access day, VIP-only flash sales, VIP deals on 10, 11, 17, 18, 24 and 25 October, and MynCash for the first 5,000 ticket holders. Some users, including existing Insiders, have been offered the ticket for less.
3. Compare Bank and Credit Card Offers Before You Pay
HDFC Bank is Myntra’s card partner for Big Fashion Festival 2026. During the Pre-Buzz and Curtain Raiser phase, HDFC Bank credit cards get a 10% instant discount on orders of ₹5,000 or more, up to ₹1,000, and HDFC credit card EMI gets 10% up to ₹1,200. Check the offer terms shown at checkout from 7 October, as main-sale terms can differ.
The important detail is the maximum discount cap, because it determines the actual saving on larger carts.
| Cart Value | 10% of Cart | Discount After ₹1,000 Cap | Effective Saving |
|---|---|---|---|
| ₹3,000 | ₹300 | ₹0 (below the ₹5,000 minimum) | 0% |
| ₹5,000 | ₹500 | ₹500 | 10% |
| ₹10,000 | ₹1,000 | ₹1,000 | 10% |
| ₹15,000 | ₹1,500 | ₹1,000 | 6.7% |
| ₹25,000 | ₹2,500 | ₹1,000 | 4% |
A 10% offer with a ₹5,000 minimum and a ₹1,000 cap gives the full benefit only on carts between ₹5,000 and ₹10,000. Below ₹5,000 you get nothing, and above ₹10,000 the effective discount falls.
For larger orders, check whether splitting purchases across eligible cards provides a better saving, subject to minimum cart values and offer conditions.
You can also compare cards that provide regular cashback on Myntra:
| Credit Card | Other Relevant Benefits | CashKaro Rewards |
| SBI Flipkart Credit Card | 7.5% Cashback with every transaction on Myntra | Flat ₹1,200 |
| Axis Flipkart Credit Card | 7.5% Cashback on every Myntra spends | Up to ₹1,200 |
| HDFC Millennia Credit Card | 5% cashback on non-EMI spends at Myntra | Flat ₹1,000 |
| SBI Cashback Credit Card | 5% on eligible online spends without a merchant-specific list | Flat ₹1,200 |
On a ₹5,000 Myntra order, a 7.5% cashback rate returns ₹375, compared with ₹250 at 5%.
HDFC Millennia caps its 5% cashback at ₹1,000 per billing cycle, while SBI Cashback offers more flexibility because its 5% benefit is not limited to a fixed merchant list.
CashKaro also offers additional Rewards on eligible credit-card activation or disbursal, subject to applicable terms. These are separate from Myntra bank discounts, issuer cashback and CashKaro shopping cashback earned on eligible Myntra orders started through CashKaro.
Do not apply for a new credit card only for a one-time sale benefit. Compare the joining fee, annual fee, cashback caps and regular benefits before choosing one.
During the Sale: Things That Decide Your Final Price
- Choose Between Early Stock and Later Discounts
The best time to buy during a fashion sale depends on whether size availability or price matters more for the item you want.
The first 48 hours generally offer the best stock availability. Popular sizes, colours and high-demand products are more likely to be available early, which is where Insider early access can help.
The final days may bring deeper discounts, additional coupons or flash deals as sellers clear remaining inventory.
For products where fit and size are important, buying early can be the safer option. For basics, accessories or items where you are flexible about size, colour or style, waiting for later discounts may work better.
Also watch Myntra’s timed formats such as Grab or Gone, Time Bomb and Price Crash, along with brand-specific sale periods. These offers can run for only a few hours.
- Check the Size Chart and Return Window
A heavily discounted product is only good value if it fits and you actually use it.
A ₹2,000 item bought at 60% off still costs ₹800. If it does not fit and is never returned or worn, the discount has not created any real value.
Sizes can vary significantly between brands. Measure your chest, waist and hips and compare those measurements with each brand’s own size chart rather than relying only on S, M or L.
Check the return and exchange conditions before ordering. Some heavily discounted or clearance products may have different return terms from regular inventory.
When possible, order the size you are most confident about. During a major sale, an exchange depends on replacement stock still being available when you request it.
- Stack Coupons and Other Eligible Offers with CashKaro
Myntra runs coupon codes alongside sale prices, and new users may also receive additional flat discounts.
Here is how the savings can work on a ₹5,000 cart:
| Stage | Amount |
| Cart value at MRP | ₹5,000 |
| After a 60% sale discount | ₹2,000 |
| After a ₹500 coupon | ₹1,500 |
| After a 10% bank offer capped at ₹1,000 | ₹1,350 |
| CashKaro cashback | Credited after the eligible order is confirmed |
That brings the checkout price down by ₹3,650, or 73% of the MRP, before any applicable CashKaro cashback.
Check the coupon conditions before increasing your cart value only to unlock a discount. If you spend ₹800 more simply to qualify for ₹300 off, your overall spending still increases by ₹500.
- Start Your Purchase Through CashKaro
Cashback works separately from the discounts applied during checkout.
The sale price, coupon and bank offer reduce what you pay immediately, while CashKaro cashback is tracked separately and credited after the eligible order is confirmed.
The savings can therefore build in this order:
Sale Price → Coupon → Bank or Card Offer → CashKaro Cashback
To ensure your cashback tracks correctly, open the Myntra store page on CashKaro, check the current rate and click through to Myntra before adding products to your cart or wishlist.
Starting the shopping journey through CashKaro after products have already been added can affect tracking. Also, use only eligible coupon codes listed on the CashKaro store page.
Myntra currently lists up to 6% cashback across categories. Since rates can change during sale periods, make sure to check the live rate before placing your order.
Returns can also affect the confirmed cashback amount. Cashback is calculated on the portion of the eligible order you keep, so returning part of an order may reduce the final amount credited.
Expected Prices Across Categories: What the Numbers Might Look Like
The tables below show typical MRP ranges, expected discount levels and estimated sale prices across popular Myntra brands.
Note: These prices are estimates based on previous Big Fashion Festival and End of Reason Sale patterns. Actual discounts may vary by brand, product and available stock. The estimated sale prices shown below are before any cart-level coupon or bank offer.
Men’s Western Wear
| Brand | Typical MRP Range | Expected Discount | Expected Sale Price |
| Roadster | ₹999 to ₹2,499 | 60% to 75% | ₹249 to ₹999 |
| HRX | ₹1,299 to ₹3,499 | 55% to 70% | ₹389 to ₹1,574 |
| WROGN | ₹1,499 to ₹3,999 | 50% to 70% | ₹449 to ₹1,999 |
| Snitch | ₹999 to ₹2,999 | 40% to 60% | ₹399 to ₹1,799 |
| Allen Solly | ₹1,999 to ₹4,999 | 50% to 70% | ₹599 to ₹2,499 |
| US Polo Assn | ₹1,999 to ₹4,499 | 50% to 65% | ₹699 to ₹2,249 |
| Levi’s | ₹2,499 to ₹5,999 | 40% to 60% | ₹999 to ₹3,599 |
| Tommy Hilfiger | ₹3,499 to ₹8,999 | 40% to 55% | ₹1,574 to ₹5,399 |
Roadster and HRX show some of the highest expected discount percentages in the table, while Levi’s and Tommy Hilfiger have lower percentage reductions but higher starting prices. Compare the resulting sale price rather than judging a brand only by the discount percentage.
Women’s Western Wear
| Brand | Typical MRP Range | Expected Discount | Expected Sale Price |
| H&M | ₹799 to ₹2,999 | 40% to 60% | ₹319 to ₹1,799 |
| Forever 21 | ₹999 to ₹2,999 | 50% to 70% | ₹299 to ₹1,499 |
| ONLY | ₹1,799 to ₹4,499 | 50% to 70% | ₹539 to ₹2,249 |
| Vero Moda | ₹1,999 to ₹4,999 | 50% to 70% | ₹599 to ₹2,499 |
| AND | ₹2,499 to ₹5,999 | 50% to 65% | ₹874 to ₹2,999 |
| Mango | ₹2,999 to ₹7,999 | 40% to 60% | ₹1,199 to ₹4,799 |
H&M may show lower discount percentages than some competing brands, but its lower MRP range can still result in some of the lowest final prices in the category.
Ethnic and Festive Wear
| Brand | Typical MRP Range | Expected Discount | Expected Sale Price |
| Anouk | ₹1,199 to ₹3,499 | 60% to 80% | ₹239 to ₹1,399 |
| Libas | ₹1,299 to ₹3,999 | 60% to 80% | ₹259 to ₹1,599 |
| Varanga | ₹1,499 to ₹3,999 | 60% to 80% | ₹299 to ₹1,599 |
| W | ₹1,499 to ₹3,999 | 50% to 70% | ₹449 to ₹1,999 |
| Biba | ₹1,799 to ₹4,999 | 50% to 70% | ₹539 to ₹2,499 |
| Soch | ₹1,999 to ₹5,999 | 50% to 70% | ₹599 to ₹2,999 |
Ethnic and festive wear is a major focus of Big Fashion Festival because the event takes place ahead of the festive season. Popular sizes can therefore sell out quickly during the opening days.
Many ethnic styles may also fall below ₹999 during the sale, making this category accessible across a wider range of budgets.
Footwear
| Brand | Typical MRP Range | Expected Discount | Expected Sale Price |
| Campus | ₹1,299 to ₹2,999 | 50% to 70% | ₹389 to ₹1,499 |
| Red Tape | ₹2,499 to ₹4,999 | 50% to 70% | ₹749 to ₹2,499 |
| Puma | ₹2,999 to ₹7,999 | 40% to 60% | ₹1,199 to ₹4,799 |
| Crocs | ₹2,999 to ₹5,999 | 30% to 50% | ₹1,499 to ₹4,199 |
| Adidas | ₹3,499 to ₹9,999 | 40% to 55% | ₹1,574 to ₹5,999 |
| Skechers | ₹3,999 to ₹8,999 | 30% to 50% | ₹1,999 to ₹6,299 |
| Nike | ₹3,999 to ₹12,999 | 30% to 50% | ₹1,999 to ₹9,099 |
Footwear generally receives smaller percentage discounts than apparel, particularly among international sports brands. A 30% to 50% discount on brands such as Nike or Skechers can therefore be within the normal sale range.
Size availability also matters more in footwear because there is less flexibility if your exact size sells out. For popular styles, checking offers early in the sale can therefore be more important than waiting for the maximum possible discount.
How to Read These Tables
- Compare the final price, not only the discount percentage. Two brands with very different advertised discounts can still reach similar sale prices because their starting MRPs differ.
- Compare equivalent products across brands. If you are shopping for a shirt, jeans or pair of shoes, look at what comparable options actually cost after the sale discount.
- Premium brands may offer smaller percentage discounts but larger rupee savings. A 40% reduction on an ₹8,999 jacket saves around ₹3,600, while 75% off a ₹999 T-shirt saves around ₹749. Which provides better value depends on what you intend to buy.
Expected Discounts by Category
| Category | Expected Discount | What to Check |
| Ethnic and festive wear | 50% to 80% | Buy early if size availability is important |
| Western wear | 50% to 90% | Compare the final price because large percentages may be calculated against high MRPs |
| Footwear | 40% to 70% | Check size availability and return conditions |
| Watches and accessories | 40% to 70% | Watch for flash deals in addition to main-sale discounts |
| Beauty and personal care | 30% to 60% | Check expiry dates on heavily discounted products |
| Premium and international brands | 40% to 60% | Lower percentages can still produce larger rupee savings |
Three points are worth keeping in mind when comparing these categories.
- Ethnic and festive wear is a major focus of the sale. Big Fashion Festival takes place ahead of the festive season, so the category receives a wide range of offers while popular sizes can sell out quickly.
- A larger percentage does not automatically mean a better deal. Products with high MRPs may display very large discounts, so compare the final price with similar items rather than relying only on the discount badge.
- Premium brands may provide larger savings in rupee terms despite smaller percentages. A 40% reduction on an ₹8,000 jacket saves more money than an 80% reduction on a ₹1,200 T-shirt.
5 Tips to Make the Most of Big Fashion Festival
- Wishlist products before the sale begins. Popular sizes can sell out within the first 12 to 24 hours, and having your preferred items shortlisted makes it easier to act when prices change.
- Join Myntra Insider for early access. Membership is free, and the early-access period can help you shop while more sizes and colours are still available.
- Check each brand’s size chart before ordering. Sizes can differ between brands, so use your measurements rather than relying only on S, M or L.
- Watch the bank-offer cap on larger carts. A 10% offer capped at ₹1,000 provides the full benefit only up to ₹10,000, after which the effective percentage falls.
- Do not add unnecessary products only to unlock a coupon. Spending more than you planned in order to qualify for a discount can leave you paying more overall.
Conclusion
Getting the best value from Myntra Big Fashion Festival requires balancing price with size and stock availability.
Prepare your wishlist before the sale, join Insider if you want early access, and check your size before ordering. Then compare the sale price, available coupon and eligible bank offer, and start your purchase through CashKaro to earn additional cashback where applicable.
Finally, compare the amount you pay with the product’s normal selling price. That final cost, rather than the advertised discount percentage, is the clearest way to judge whether the deal is worth buying.
Myntra Big Fashion Festival Sale FAQs:
When is Myntra Big Fashion Festival 2026?
Myntra Big Fashion Festival 2026 goes live for everyone on 8 October 2026, with early access on 7 October for Myntra Insiders and VIP Ticket holders.
How long does Myntra Big Fashion Festival run?
Myntra’s BFF sale official end-date details are typically finalised as the event progresses. However, it is expected to run till October end or early November.
What is the difference between Big Fashion Festival and End of Reason Sale?
Big Fashion Festival focuses on festive-season shopping, while End of Reason Sale is a twice-yearly clearance event with stronger stock-clearing discounts.
Is Myntra Insider worth joining for the sale?
Insider has no fee, but you qualify only after spending at least ₹4,000 on Myntra, net of returns, across 2 or more orders in the last 12 months. It gives 24 hours of early access, SuperCoins and tier-based benefits.
What is the Myntra VIP Ticket?
The VIP Ticket is a ₹19 pass for Big Fashion Festival 2026 that gives early access from 7 October. It also lists an extra 5% bank discount and an extra 10% off select top brands.
Should I buy on the first day or wait for bigger discounts?
Buy early when size or stock availability matters, while waiting may work better for products where you are flexible on style, colour or size.
How much CashKaro cashback can I earn on Myntra?
CashKaro offers up to 6% cashback on beauty and home orders for new Myntra users, 4.8% on footwear and kids’ products, and 1.8% on apparel for all users. These rates might change during the sale.
