10 Best Lingerie Brands in India (Guide for 2024)

Lingerie is an essential part of fashion, and you must invest in pieces that fit you properly and accentuate your curves in the best way. Whether you need everyday bras, panties, shapewear, activewear, or some alluring pieces for special nights, you’ve arrived at the perfect destination. In this blog, we’ll delve into the intricate details of various lingerie styles to make buying easier for you. So if you’re looking for the best lingerie brands in India, read on to find something that you like.

Our Top Picks

Best for Everyday Wear
Jockey Bra
Jockey Cotton Bra
Experience support and comfort with Jockey's super combed cotton bra.
Get Best Deal
Best T-Shirt Bra
Zivame Womens Padded Non-Wired Bra
Zivame Padded Bra
Get just the right lift and shape with medium padding and wire-free comfort!
Get Best Deal
All Day Comfort
Van Heusen Panties
Van Heusen Panties
Mid-rise coverage and Anti-bacterial technology offer you the perfect fit and keep odour away.
Get Best Deal

How Do We Choose the Best Lingerie for You?

Buying lingerie is a tricky business as there are a lot of things to consider beforehand. In India, you can find high-quality lingerie ranging from Rs 299 to Rs 3,999 and more. Here are some factors we took into account while creating this list.

Fit and Design

Here, we have added brands that emphasise high-quality materials, attention to detail, and superior craftsmanship to offer great fit and comfort. No matter what your body type is, this list will cater to all of your needs


This list contains brands that make their products with premium materials such as cotton, spandex, nylon, and more that keep you comfy all day long. These fabrics are lightweight and breathable for all-day wear. Read on to find products that fit you best.

Inclusivity and Diversity

We understand that every body is different, and hence, this list contains brands that retail lingerie in all sizes. It doesn’t matter if you’re leaner, an athlete, or need lingerie in the plus size section; you will find a wide variety here.  

List of the Best Lingerie Brands in India


Founded in 1876 by Samuel T. Cooper, Jockey is hands down the most popular lingerie brand in India. From high-quality everyday bras and panties to comfortable loungewear, Jockey has a lot to offer. This American company has made its mark in the Indian market with its wide and inclusive range that caters to people in all shapes and sizes.

Our Top Pick: Jockey Women’s Cotton Soft Cup Bra

Best Everyday Bra

Jockey Women's Cotton Soft Cup Bra
The Jockey Women’s Cotton Soft Cup Bra offers exceptional comfort and full coverage for a comfortable fit.
Comfortable design
Full coverage bra
Lightweight fabric
Superb coverage
May have some sizing issues

Product Specifications:

MaterialSuper combed Cotton, Elastane
Care InstructionsMachine Wash, Hand Wash
Strap TypeAdjustable

Key Features of the Jockey Women’s Cotton Soft Cup Bra:

Superior Material and Comfortable Design: Crafted with a blend of 92% cotton and 8% lycra to make this bra soft and comfortable. It has non-padded seamless cups with thick elastic on the band that keep your bust in place throughout the day.

Adjustable Straps: Say hello to a customised fit, as this bra comes with adjustable straps. Now, your bust will always stay lifted and supported throughout the day.

Full Coverage: This full coverage bra ensures that you can get a secure fit with no bulges. If you’re looking for a great bra to wear under t-shirts, kurtis, etc., this is a good choice.

Price: Priced at Rs 449, this bra is one of the most value-for-money options out there. Whether you need comfort or support, you get it all with this one.

Amazon Rating: Scoring 4.3 stars out of 5 with thousands of reviews, the Jockey cotton bra delivers superior comfort and coverage.

Buy It If:

✔️You need a wire-free yet supportive bra for everyday use

✔️You prioritise comfort and need a breathable fabric for your bra

Don’t Buy It If:

❌ You are for a padded bra with extra cushioning

My Personal Review of the Jockey Women’s Cotton Soft Cup Bra:

After wearing the Jockey Women’s Cotton Soft Cup Bra for a couple of months, I can confidently tell you that it offers the right comfort and support. The soft combed cotton feels super premium, while the addition of elastane offers a flexible fit. It also comes with adjustable straps that offer just the right coverage. I have been wearing it with T-shirts, kurtis, dresses, and even my ethnic clothes, and it fits like a dream. Although you may need to use nipple pasties or some padding to get that even finish under plain t-shirts. But overall, it is a super affordable bra that will give you all the support and comfort you need every day.

What Buyers Say About the Jockey Women’s Cotton Soft Cup Bra:

Aneesa Khalid – 5/5 Stars – Amazon
“Quality is amazing. It doesn’t irritate the skin. Very comfortable to wear. Worth the price.”


Zivame has become a go-to marketplace for lingerie buyers across the country today. This B2C innerwear brand was founded in 2011 by Richa Kar and Kapil Karekar and has its headquarters in Bangalore. It offers a range of high-quality bras, panties, loungewear, and shapewear of its own. You can also find products from some of the best-selling lingerie brands in India on this site.

Our Top Pick- Zivame Women’s Padded Non-Wired Bra

Best Padded Comfort

Zivame Women's Padded Non-Wired Bra
The Zivame Women’s is made from soft and smooth fabric and offers optimum support all day.
Comes with adjustable straps
Fits you really well
Has a nice sheen that looks quite classy
Some might not like the fabric quality

Product Specifications:

MaterialNylon, Spandex
Care InstructionsMachine Wash, Hand Wash
Strap TypeAdjustable

Key Features of the Zivame Women’s Padded Non-Wired Bra:

Perfect Shape and Comfort: This Zivame bra features medium padded cups, which give you the best shape and coverage for a smooth finish, even under plain clothes. It’s made using a blend of nylon and spandex that offers a smooth and soft feel.

Attractive Neckline and Ideal Coverage: With 3/4th coverage, this bra ensures that there are no back bulges or spillage from the armhole and sides. It also has a V-neckline so that you can wear your deep-neck dresses confidently.

Versatile Band Size: With this bra, you get the band customised as per the size. So, the bigger the bra, the wider the band would be. This ensures that you can enjoy just the right fit and comfort.

Material Quality: Crafted with a blend of nylon and spandex, this bra has great stretch but also retains the shape to give you a great shape and lift. The padded cups also add to the shape and prevent nipples from peeking through your clothes.

Price: Priced at Rs 448, this Zivame bra is an affordable yet stylish choice for those seeking comfort and support.

User Rating: With an impressive rating of 4.1/5, this bra has received positive reviews for its comfort, design, and functionality.

Buy It If:

✔️ You want a comfortable and supportive wire-free bra with medium padding

✔️ You’re looking for a deep neck bra to under revealing dresses

Don’t Buy It If:

❌ You are looking for a full-coverage bra

What People Are Saying About the Zivame Women’s Padded Non-Wired Bra:

Koshika Pandey – 5/5 Stars – Amazon
“Comfortable, easy to use, soft, fits well, long-lasting. I’ve been using Zivame for 3 years, very happy with the quality.”

Van Heusen

Van Heusen is a super popular clothing company that has an American origin and was founded in 1881 by Moses Phillips, John Van Heusen, and Dramin Jones. The Manhattan-based brand caters to fashion lovers worldwide and also offers top-quality lingerie that you should definitely check out.

Our Top Pick: Van Heusen Women’s Bikini Panty

Top Fabric Technology

Van Heusen Women's Bikini Panty
449 ₹519
The Van Heusen Bikini Panty is made from soft and smooth fabric and has a comfy waistband.
Lightweight and comfortable fabric
Long-lasting freshness
Soft elastic waistband that doesn’t tug into your skin
Colours might vary
Care InstructionsMachine Wash, Hand Wash
Waist CoverageHigh-Rise

Key Features of the Van Heusen Women’s Bikini Panty:

Material Composition: Crafted with 100% Cotton, these bikini panties offer a soft and breathable feel for all-day comfort. Its stretchable material offers freer movement. Whether you’re wearing them under a formal outfit or a casual one, these panties will never disappoint.

Anti-Bacterial Technology: Van Heusen’s Anti-Bacterial technology prevents any bacterial formation, which keeps you free of sweat, smell, and odour for hours.

Moisture Wicking: The fabric has moisture-wicking properties to keep your body cool, dry, and comfortable throughout the day.

Mid-Rise Coverage: Designed with a mid-rise, these bikini panties sit comfortably on the waist, offering a secure fit and a flattering silhouette.

Price: Priced affordably at Rs 448, this pack of three Van Heusen bikini panties is a superb and practical choice for everyday wear.

User Rating: With an amazing 4.1/5 star rating on Amazon, this panty set has become a popular buy today.

Buy It If:

✔️ You need comfortable and affordable panties for daily wear

✔️ You sweat a lot and need panties that can keep odour at bay

Don’t Buy It If:

❌ You need a full coverage panty with a high-rise waist

What People Are Saying About the Van Heusen Women’s Bikini Panty:

GS – 5/5 Stars – Amazon
“Light assorted was basically all blue..but the material is good..ordering again, hoping to get different light colours this time.”


Established in 2001, Enamor is a joint venture of Gokaldas Images Private Limited and Barbara of Paris. The Bengaluru-based brand retails high-quality bras, panties, and athleisure products that you will really like. Its bras are super popular in the Indian market and come in a huge variety of sizes, making them a prominent choice.

Our Top Pick- Enamor Full Coverage High Impact Sports Bra

High-Support Sports Bra

Enamor Full Coverage High Impact Sports Bra
1,489 ₹1,499
This sports bra from Enamor provides superior lift and support with its wideband and durable straps.
High support for intense exercises
Stylish criss-cross back design
Soft elasticated band
Higher Priced
MaterialPolyester, Spandex
Care InstructionsMachine Wash, Hand Wash

Key Features of the Enamor Full Coverage High Impact Sports Bra:

Material: Crafted with a Dry Fit 4 Way Stretch Butter Soft Stretch Polyester Fabric with a blend of spandex, this bra offers the ultimate support to your bust. If you’re looking for a great sports bra for high-intensity workout sessions, this is a great pick.

Antimicrobial and Sweat-Wicking Properties: Since this bra comes with antimicrobial properties, it helps you smell and feel fresh during intense workouts. If you don’t like the icky feeling of sweat, this will keep you dry while you exercise. It also features perforated cups and an outer mesh layer that adds to its breathability factor even more.

Built-In Perforated Cups: The sports bra features built-in perforated cups that are super breathable and provide a natural shape for your bust. The breathable mesh outer layer adds style and further enhances coverage.

Brushed Elastic Bottom Band: The brushed elastic bottom band is super soft and won’t constrict or dig in.

Price: Priced at Rs 1,489, this Enamor sports bra is a premium choice for women who do high-intensity workouts every day.

User Rating: Rated 4.3/5, reflecting the positive feedback on the sports bra’s support, breathability, and design.

Buy It If:

✔️ You regularly perform high-impact exercises and need bust support

✔️ You’re looking for a supportive yet breathable material in your sports bra

Don’t Buy It If:

❌ You are looking for a more affordable sports bra

What People Are Saying About the Enamor Full Coverage High Impact Sports Bra:

Dimple – 5/5 Stars – Amazon
“Very very comfortable….just go for it.”


Clovia offers a range of high-quality intimate wear that includes bras, panties, loungewear, and more. It was founded in 2012 by Neha Kant and Pankaj Vermani and has its headquarters in Noida, UP.

Our Top Pick – Clovia Cotton Everyday Bra

Affordable Everyday Bra

Clovia Cotton Everyday Bra
The Clovia bra has a premium design and features a lace overlay, making it look bold yet beautiful.
Wire-free design for your comfort
Can be hand-washed and machine-washed
Stylish lace under the cups
The fabric could be a little thin

Product Specifications:

Care InstructionsMachine Wash, Hand Wash

Key Features of the Clovia Cotton Everyday Bra:

Soft Material: Crafted with soft cotton fabric, this bra is lightweight and breathable. It offers the correct lift and support to your bust.

Plunge Style and Stylish Cups: Designed in a Plunge neckline, this bra complements your body and creates a flattering silhouette. You can easily pair it with clothes with deeper necklines and flaunt your curves.

Underwire Type: Wire-free for a hassle-free and comfortable experience, ensuring all-day wear without any discomfort.

Price: Priced at Rs 335, this bra is one of the most affordable bras that you can invest in. It is a great choice for everyday use.

Buy It If:

✔️ You need an everyday bra under Rs 500

✔️ You only need a non-padded and underwire bra

Don’t Buy It If:

❌ You need more lift and support

What People Are Saying About the Clovia Cotton Everyday Bra:

Rekha – 5/5 Stars – Amazon
“Material and hooks, too, with stitching style, are good. Can purchase without a second thought.”

Marks & Spencer

Marks & Spencer brings you fine innerwear solutions like comfort bras, camisoles, tank tops and much more. The British brand was founded in 1884 by Michael Marks and Thomas Spencer and has its headquarters in London. Whether you’re looking for top-notch clothing or lingerie, this brand has a lot to offer.

Our Top Pick- Marks & Spencer Women’s Everyday Bra

Great Fit and Design

Marks & Spencer Women's Everyday Bra
1,719 ₹2,499
The Marks & Spencer’s Everyday Bra features a unique lace pattern and offers great support.
Adjustable straps
Looks and feels premium
Value for money
Fit issues
MaterialPolyamide, Elastane, Cotton
Care InstructionsMachine Wash, Hand Wash

Key Features of the Marks & Spencer Women Everyday Bra:

Material: Crafted with a blend of 81% polyamide, 18% elastane, and 1% cotton, this bra offers a stretchy and comfortable fit for everyday wear.

Design: Its unique mesh-like design with lace trimmings offers a sophisticated look. You can wear it as an everyday bra or save it for special occasions.

Price: Priced at Rs 1,631, this Marks & Spencer everyday bra offers a balance of quality and style at a reasonable cost.

Rating: Rated 4/5 stars, this bra is a blend of style, comfort, and support. It has been a top choice for women, and you can invest in it without any doubts.

Buy It If:

✔️ You’re looking for a stylish bra that offers support and makes you feel confident

✔️ You need a bra with easy closure

Don’t Buy It If:

❌ You are looking for a more budget-friendly everyday bra

Nykd by Nykaa

Launched very recently, Nykd has become a prominent name in the Indian intimate wear market. The brand comes from the house of Nykaa, which is also prominent in the beauty and fashion vertical. Its range of bras, panties, shapewear, pasties, stockings, and more that you should check out!

Our Top Pick- Nykd Encircled with Love Everyday Cotton Bra

Superb Support Bra

Nykd Encircled with Love Everyday Cotton Bra
This Nykd bra comes with wire-free panels along with double-layered cups so that you feel comfortable.
Breathable bra
Fabric-cushioned straps
Enhanced shape with side stitching
Some might not like material quality

Product Specifications:

Care InstructionsMachine Wash, Hand Wash

Key Features of Nykd Encircled with Love Everyday Cotton Bra:

Comfortable Fabric: Made with Cotton, this soft and lightweight bra from Nykd offers breathable comfort all day long. Its double-layered fabric offers a smoother finish under plain t-shirts.

Contoured Lift: Its side panels feature reinforced stretching to create a contoured look and also enhance your natural shape. The wide side coverage prevents any bulges from showing up.

Premium Quality Straps: Its thick, wide, and cushioned straps stay on without slipping. They also don’t dig into your skin, which keeps you comfortable.

Price: Priced at Rs 599, making it a practical and affordable choice for daily use.

User Rating: With 4.1/5 stars on Amazon, this bra is super comfy and functional. If you’re someone with a heavier bust, this can be a great pick.

Buy It If:

✔️ You are tired of bra straps digging into your skin

✔️ You need a bra to tackle back fat and underarm bulges

Don’t Buy It If:

❌ You are looking for an underwire bra


Amante provides a range of lingerie solutions that are meant for every occasion. It was launched in 2007 by Deepak Kumar Jain and Vivek Mehta and has its headquarters in Bengaluru. Its intimate wear range comprises bras, panties, nightwear, activewear, swimwear, shapewear, and more.

Our Top Pick – Amante Cotton Bikini Panty

Great Fit and Fabric

Amante Cotton Bikini Panty
The Amante Cotton Bikini Panty is made from a breathable material and offers decent coverage.
Thick and soft waistband
Label-free comfort
Ideal for daily wear
You need more coverage

Product Specifications:

MaterialCotton, Elastane
Care InstructionsHand Wash

Key Features of the Amante Bikini Panty:

Premium Fabric Construction: Made with soft cotton that offers you breathable comfort. It also has an elastic waistband that doesn’t tug or dig into your skin.

Style: The low-rise bikin style panties not only look great but are also super comfy to wear everyday. It offers a flattering fit and is a great choice for women with leaner bodies.

Price: Priced at Rs 545, this panty set of 3 by Amante is not only affordable but also supremely functional for everyday use.

User Rating: its 4.1/5 star rating on Amazon indicats that the product is surely of great quality and you can purchase it without a doubt.

Buy It If:

✔️ You want a comfortable and stylish bikini panty for everyday wear

✔️ You need a low-rise panty set

Don’t Buy It If:

❌ You need better coverage


Founded in 1886 by Johann Gottfried Spiesshofer and Michael Braun, Triumph International is a popular intimate wear brand with headquarters in Germany. The brand has branches in more than 40 countries across the globe and continues to expand even further with each year.

Our Top Pick – Triumph Wired Padded T-Shirt Bra

Best Underwired Bra

Triumph Wired Padded T-Shirt Bra
1,872 ₹2,099
The Triumph bra offers a seamless finish along with light padding and great support.
Can be easily hand washed
Has a beautiful sheen
Seamless finish
A bit pricey

Product Specifications

MaterialPolyamide, Polyester, Elastane
Care InstructionsHand Wash

Key Features of Triumph Wired Padded T-Shirt Bra:

Material Composition: Crafted with a blend of 50% Polyamide, 32% Polyester, and 18% Elastane, this T-shirt bra from Triumph offers a comfortable fit. The fabric also feels super luxurious to touch and feels soft while wearing.

Supportive Cups: With underwired and lightly padded cups, this bra will ensure your bust gets just the right support. It also helps you achieve a flattering silhouette.

Coverage: Its 3/4 coverage offers secure fit and confident wear, making it an ideal choice for women with heavier bust.

Lycra Xtra Fine Breathable Fabric: The Lycra Xtra fine breathable fabric allows for better air circulation and keeps you dry all day.

Price: Priced at Rs 2,099, this Triumph T-shirt bra offers a premium and stylish option for those seeking comfort and support.

User Rating: Rated 4.3/5 by hundreds of buyers, this bra is the definition of style, functionality, and comfort.

Buy It If:

✔️ You want a premium and stylish T-shirt bra with padded wired cups

✔️ Seamless design and 3/4 coverage are features you appreciate

Don’t Buy It If:

❌ You prefer non-wired bras for a more relaxed feel


Get the best of intricate patterns, cool prints and fun designs on your lingerie from tweens that come in various styles. You can get your favourite Tweens lingerie accompanied by killer discounts on Amazon.

Our Top Pick – Tweens Women’s Non-Wired Bra

Best Active Bra

 Tweens Women's Non-Wired Bra
This bra from Tweens features a breathable fabric along with transparent straps.
Highly supportive cups
Breathable material
Ideal for exercising
Straps might be weak

Product Specifications

Care InstructionsHand Wash

Key Features of Tweens Women’s Non-Wired Bra:

Great Coverage: This bra offers full coverage which offers ample support to your bust. Its seamless construction ensures that you get a smooth finish even when wearing plain t-shirts.

Breathable and Stretchable Fabric: Crafted with breathable and stretchable cotton fabric that keeps you comfortable all day long.

Best Active Bra: Ideal for Running, Cycling, Dancing, Yoga, Workout, Gym, and Sports, providing the support you need without underwires, hooks, adjusting straps, or hassle.

Buy It If:

✔️ You are looking for a good quality bra that offers good coverage.

✔️ You want a bra that is suited for everyday activities.

Don’t Buy It If:

❌ You want a bra with good-quality straps for extended comfort.

Final Word

Having good quality lingerie is essential to maintain your posture and keep you comfortable as well. In this article, we have listed some of the best lingerie brands in India based on their fabrics, design, range, price, and more. While we really like the products from Jockey, Zivame, and Van Heusen, so let us know which brands do you like the most!


Which is the best bra to wear?

T-shirt bras that come with a little padding are the best bras for everyday use.

Which is the best lingerie brand in India?

Brands such as Jockey, Zivame, Van Heusen, and Enamor produce superb quality bras, panties, shapewear, and activewear that you must try out.

What brand is Zivame?

Zivame is one of the most popular lingerie brands in India.

Why Trust CashKaro Reviews?

CashKaro has a team of skilled researchers who take the time to analyse several aspects before curating these lists. For the lingerie blog, we took into consideration factors such as fit, style, fabric, and more to create a truly useful list for you. Our goal is to make online shopping a hassle-free experience for our readers. We hope this list will help you make the right purchases

Sanskriti Mathur
Sanskriti Mathur

Sanskriti is a creative content writer working as a Senior Content Associate with CashKaro since 2021. She has 3+ years of experience producing buzz-worthy blogs and social media posts. She specialises in writing product descriptions and lifestyle blogs and curating quality brand listicles to help users make the right purchases. She also has great expertise on writing about major appliances, electronics, and is a keen audio tech enthusiast. She completed her graduation in Journalism and Mass Communication from Manipal University Jaipur. Although a full-time content savvy, she moonlights as a metal musician and has a profound inclination toward art, food, and travelling.

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