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10 Best Lingerie Brands in India (Guide for 2025)

Sanskriti Mathur

January 2, 2025

Lingerie is an essential part of fashion, and you must invest in pieces that fit you properly and accentuate your curves in the best way. Whether you need everyday bras, panties, shapewear, activewear, or some alluring pieces for special nights, you’ve arrived at the perfect destination. In this blog, we’ll delve into the intricate details of various lingerie styles to make buying easier for you. So if you’re looking for the best lingerie brands in India, read on to find something that you like.

Our Top Picks

Best for Everyday Wear

Jockey Cotton Bra

Experience support and comfort with Jockey's super combed cotton bra.

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Best T-Shirt Bra

Zivame Padded Bra

Get just the right lift and shape with medium padding and wire-free comfort!

Get Best Deal

All Day Comfort

Van Heusen Panties

Mid-rise coverage and Anti-bacterial technology offer you the perfect fit and keep odour away.

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How Do We Choose the Best Lingerie for You?

Buying lingerie is a tricky business as there are a lot of things to consider beforehand. In India, you can find high-quality lingerie ranging from Rs 299 to Rs 3,999 and more. Here are some factors we took into account while creating this list.

List of the Best Lingerie Brands in India

Jockey

Founded in 1876 by Samuel T. Cooper, Jockey is hands down the most popular lingerie brand in India. From high-quality everyday bras and panties to comfortable loungewear, Jockey has a lot to offer. This American company has made its mark in the Indian market with its wide and inclusive range that caters to people in all shapes and sizes.

Our Top Pick: Jockey Women’s Cotton Soft Cup Bra

Best Everyday Bra

₹ 449

Buy This Item

The Jockey Women’s Cotton Soft Cup Bra offers exceptional comfort and full coverage for a comfortable fit.

Pros

Comfortable design

Full coverage bra

Lightweight fabric

Superb coverage

Cons

May have some sizing issues

Product Specifications:

Key Features of the Jockey Women’s Cotton Soft Cup Bra:

Superior Material and Comfortable Design: Crafted with a blend of 92% cotton and 8% lycra to make this bra soft and comfortable. It has non-padded seamless cups with thick elastic on the band that keep your bust in place throughout the day.

Adjustable Straps: Say hello to a customised fit, as this bra comes with adjustable straps. Now, your bust will always stay lifted and supported throughout the day.

Full Coverage: This full coverage bra ensures that you can get a secure fit with no bulges. If you’re looking for a great bra to wear under t-shirts, kurtis, etc., this is a good choice.

Price: Priced at Rs 449, this bra is one of the most value-for-money options out there. Whether you need comfort or support, you get it all with this one.

Amazon Rating: Scoring 4.3 stars out of 5 with thousands of reviews, the Jockey cotton bra delivers superior comfort and coverage.

My Personal Review of the Jockey Women’s Cotton Soft Cup Bra:

After wearing the Jockey Women’s Cotton Soft Cup Bra for a couple of months, I can confidently tell you that it offers the right comfort and support. The soft combed cotton feels super premium, while the addition of elastane offers a flexible fit. It also comes with adjustable straps that offer just the right coverage. I have been wearing it with T-shirts, kurtis, dresses, and even my ethnic clothes, and it fits like a dream. Although you may need to use nipple pasties or some padding to get that even finish under plain t-shirts. But overall, it is a super affordable bra that will give you all the support and comfort you need every day.

What Buyers Say About the Jockey Women’s Cotton Soft Cup Bra:

Aneesa Khalid – 5/5 Stars – Amazon
“Quality is amazing. It doesn’t irritate the skin. Very comfortable to wear. Worth the price.”

Zivame

Zivame has become a go-to marketplace for lingerie buyers across the country today. This B2C innerwear brand was founded in 2011 by Richa Kar and Kapil Karekar and has its headquarters in Bangalore. It offers a range of high-quality bras, panties, loungewear, and shapewear of its own. You can also find products from some of the best-selling lingerie brands in India on this site.

Our Top Pick- Zivame Women’s Padded Non-Wired Bra

Best Padded Comfort

₹ 479

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The Zivame Women’s is made from soft and smooth fabric and offers optimum support all day.

Pros

Comes with adjustable straps

Fits you really well

Has a nice sheen that looks quite classy

Cons

Some might not like the fabric quality

Product Specifications:

Key Features of the Zivame Women’s Padded Non-Wired Bra:

Perfect Shape and Comfort: This Zivame bra features medium padded cups, which give you the best shape and coverage for a smooth finish, even under plain clothes. It’s made using a blend of nylon and spandex that offers a smooth and soft feel.

Attractive Neckline and Ideal Coverage: With 3/4th coverage, this bra ensures that there are no back bulges or spillage from the armhole and sides. It also has a V-neckline so that you can wear your deep-neck dresses confidently.

Versatile Band Size: With this bra, you get the band customised as per the size. So, the bigger the bra, the wider the band would be. This ensures that you can enjoy just the right fit and comfort.

Material Quality: Crafted with a blend of nylon and spandex, this bra has great stretch but also retains the shape to give you a great shape and lift. The padded cups also add to the shape and prevent nipples from peeking through your clothes.

Price: Priced at Rs 448, this Zivame bra is an affordable yet stylish choice for those seeking comfort and support.

User Rating: With an impressive rating of 4.1/5, this bra has received positive reviews for its comfort, design, and functionality.

What People Are Saying About the Zivame Women’s Padded Non-Wired Bra:

Koshika Pandey – 5/5 Stars – Amazon
“Comfortable, easy to use, soft, fits well, long-lasting. I’ve been using Zivame for 3 years, very happy with the quality.”

Van Heusen

Van Heusen is a super popular clothing company that has an American origin and was founded in 1881 by Moses Phillips, John Van Heusen, and Dramin Jones. The Manhattan-based brand caters to fashion lovers worldwide and also offers top-quality lingerie that you should definitely check out.

Our Top Pick: Van Heusen Women’s Bikini Panty

Top Fabric Technology

₹ 449 ₹519

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The Van Heusen Bikini Panty is made from soft and smooth fabric and has a comfy waistband.

Pros

Lightweight and comfortable fabric

Long-lasting freshness

Soft elastic waistband that doesn’t tug into your skin

Cons

Colours might vary

Key Features of the Van Heusen Women’s Bikini Panty:

Material Composition: Crafted with 100% Cotton, these bikini panties offer a soft and breathable feel for all-day comfort. Its stretchable material offers freer movement. Whether you’re wearing them under a formal outfit or a casual one, these panties will never disappoint.

Anti-Bacterial Technology: Van Heusen’s Anti-Bacterial technology prevents any bacterial formation, which keeps you free of sweat, smell, and odour for hours.

Moisture Wicking: The fabric has moisture-wicking properties to keep your body cool, dry, and comfortable throughout the day.

Mid-Rise Coverage: Designed with a mid-rise, these bikini panties sit comfortably on the waist, offering a secure fit and a flattering silhouette.

Price: Priced affordably at Rs 448, this pack of three Van Heusen bikini panties is a superb and practical choice for everyday wear.

User Rating: With an amazing 4.1/5 star rating on Amazon, this panty set has become a popular buy today.

What People Are Saying About the Van Heusen Women’s Bikini Panty:

GS – 5/5 Stars – Amazon
“Light assorted was basically all blue..but the material is good..ordering again, hoping to get different light colours this time.”

Enamor

Established in 2001, Enamor is a joint venture of Gokaldas Images Private Limited and Barbara of Paris. The Bengaluru-based brand retails high-quality bras, panties, and athleisure products that you will really like. Its bras are super popular in the Indian market and come in a huge variety of sizes, making them a prominent choice.

Our Top Pick- Enamor Full Coverage High Impact Sports Bra

High-Support Sports Bra

₹ 1,489 ₹1,499

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This sports bra from Enamor provides superior lift and support with its wideband and durable straps.

Pros

High support for intense exercises

Stylish criss-cross back design

Soft elasticated band

Cons

Higher Priced

Key Features of the Enamor Full Coverage High Impact Sports Bra:

Material: Crafted with a Dry Fit 4 Way Stretch Butter Soft Stretch Polyester Fabric with a blend of spandex, this bra offers the ultimate support to your bust. If you’re looking for a great sports bra for high-intensity workout sessions, this is a great pick.

Antimicrobial and Sweat-Wicking Properties: Since this bra comes with antimicrobial properties, it helps you smell and feel fresh during intense workouts. If you don’t like the icky feeling of sweat, this will keep you dry while you exercise. It also features perforated cups and an outer mesh layer that adds to its breathability factor even more.

Built-In Perforated Cups: The sports bra features built-in perforated cups that are super breathable and provide a natural shape for your bust. The breathable mesh outer layer adds style and further enhances coverage.

Brushed Elastic Bottom Band: The brushed elastic bottom band is super soft and won’t constrict or dig in.

Price: Priced at Rs 1,489, this Enamor sports bra is a premium choice for women who do high-intensity workouts every day.

User Rating: Rated 4.3/5, reflecting the positive feedback on the sports bra’s support, breathability, and design.

What People Are Saying About the Enamor Full Coverage High Impact Sports Bra:

Dimple – 5/5 Stars – Amazon
“Very very comfortable….just go for it.”

Clovia

Clovia offers a range of high-quality intimate wear that includes bras, panties, loungewear, and more. It was founded in 2012 by Neha Kant and Pankaj Vermani and has its headquarters in Noida, UP.

Our Top Pick – Clovia Cotton Everyday Bra

Affordable Everyday Bra

₹ 335

Buy This Item

The Clovia bra has a premium design and features a lace overlay, making it look bold yet beautiful.

Pros

Wire-free design for your comfort

Can be hand-washed and machine-washed

Stylish lace under the cups

Cons

The fabric could be a little thin

Product Specifications:

Key Features of the Clovia Cotton Everyday Bra:

Soft Material: Crafted with soft cotton fabric, this bra is lightweight and breathable. It offers the correct lift and support to your bust.

Plunge Style and Stylish Cups: Designed in a Plunge neckline, this bra complements your body and creates a flattering silhouette. You can easily pair it with clothes with deeper necklines and flaunt your curves.

Underwire Type: Wire-free for a hassle-free and comfortable experience, ensuring all-day wear without any discomfort.

Price: Priced at Rs 335, this bra is one of the most affordable bras that you can invest in. It is a great choice for everyday use.

What People Are Saying About the Clovia Cotton Everyday Bra:

Rekha – 5/5 Stars – Amazon
“Material and hooks, too, with stitching style, are good. Can purchase without a second thought.”

Marks & Spencer

Marks & Spencer brings you fine innerwear solutions like comfort bras, camisoles, tank tops and much more. The British brand was founded in 1884 by Michael Marks and Thomas Spencer and has its headquarters in London. Whether you’re looking for top-notch clothing or lingerie, this brand has a lot to offer.

Our Top Pick- Marks & Spencer Women’s Everyday Bra

Great Fit and Design

₹ 1,719 ₹2,499

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The Marks & Spencer’s Everyday Bra features a unique lace pattern and offers great support.

Pros

Adjustable straps

Looks and feels premium

Value for money

Cons

Fit issues

Key Features of the Marks & Spencer Women Everyday Bra:

Material: Crafted with a blend of 81% polyamide, 18% elastane, and 1% cotton, this bra offers a stretchy and comfortable fit for everyday wear.

Design: Its unique mesh-like design with lace trimmings offers a sophisticated look. You can wear it as an everyday bra or save it for special occasions.

Price: Priced at Rs 1,631, this Marks & Spencer everyday bra offers a balance of quality and style at a reasonable cost.

Rating: Rated 4/5 stars, this bra is a blend of style, comfort, and support. It has been a top choice for women, and you can invest in it without any doubts.

Nykd by Nykaa

Launched very recently, Nykd has become a prominent name in the Indian intimate wear market. The brand comes from the house of Nykaa, which is also prominent in the beauty and fashion vertical. Its range of bras, panties, shapewear, pasties, stockings, and more that you should check out!

Our Top Pick- Nykd Encircled with Love Everyday Cotton Bra

Superb Support Bra

₹ 599

Buy This Item

This Nykd bra comes with wire-free panels along with double-layered cups so that you feel comfortable.

Pros

Breathable bra

Fabric-cushioned straps

Enhanced shape with side stitching

Cons

Some might not like material quality

Product Specifications:

Key Features of Nykd Encircled with Love Everyday Cotton Bra:

Comfortable Fabric: Made with Cotton, this soft and lightweight bra from Nykd offers breathable comfort all day long. Its double-layered fabric offers a smoother finish under plain t-shirts.

Contoured Lift: Its side panels feature reinforced stretching to create a contoured look and also enhance your natural shape. The wide side coverage prevents any bulges from showing up.

Premium Quality Straps: Its thick, wide, and cushioned straps stay on without slipping. They also don’t dig into your skin, which keeps you comfortable.

Price: Priced at Rs 599, making it a practical and affordable choice for daily use.

User Rating: With 4.1/5 stars on Amazon, this bra is super comfy and functional. If you’re someone with a heavier bust, this can be a great pick.

Amante

Amante provides a range of lingerie solutions that are meant for every occasion. It was launched in 2007 by Deepak Kumar Jain and Vivek Mehta and has its headquarters in Bengaluru. Its intimate wear range comprises bras, panties, nightwear, activewear, swimwear, shapewear, and more.

Our Top Pick – Amante Cotton Bikini Panty

Great Fit and Fabric

₹ 545

Buy This Item

The Amante Cotton Bikini Panty is made from a breathable material and offers decent coverage.

Pros

Thick and soft waistband

Label-free comfort

Ideal for daily wear

Cons

You need more coverage

Product Specifications:

Key Features of the Amante Bikini Panty:

Premium Fabric Construction: Made with soft cotton that offers you breathable comfort. It also has an elastic waistband that doesn’t tug or dig into your skin.

Style: The low-rise bikin style panties not only look great but are also super comfy to wear everyday. It offers a flattering fit and is a great choice for women with leaner bodies.

Price: Priced at Rs 545, this panty set of 3 by Amante is not only affordable but also supremely functional for everyday use.

User Rating: its 4.1/5 star rating on Amazon indicats that the product is surely of great quality and you can purchase it without a doubt.

Triumph

Founded in 1886 by Johann Gottfried Spiesshofer and Michael Braun, Triumph International is a popular intimate wear brand with headquarters in Germany. The brand has branches in more than 40 countries across the globe and continues to expand even further with each year.

Our Top Pick – Triumph Wired Padded T-Shirt Bra

Best Underwired Bra

₹ 1,872 ₹2,099

Buy This Item

The Triumph bra offers a seamless finish along with light padding and great support.

Pros

Can be easily hand washed

Has a beautiful sheen

Seamless finish

Cons

A bit pricey

Product Specifications

Key Features of Triumph Wired Padded T-Shirt Bra:

Material Composition: Crafted with a blend of 50% Polyamide, 32% Polyester, and 18% Elastane, this T-shirt bra from Triumph offers a comfortable fit. The fabric also feels super luxurious to touch and feels soft while wearing.

Supportive Cups: With underwired and lightly padded cups, this bra will ensure your bust gets just the right support. It also helps you achieve a flattering silhouette.

Coverage: Its 3/4 coverage offers secure fit and confident wear, making it an ideal choice for women with heavier bust.

Lycra Xtra Fine Breathable Fabric: The Lycra Xtra fine breathable fabric allows for better air circulation and keeps you dry all day.

Price: Priced at Rs 2,099, this Triumph T-shirt bra offers a premium and stylish option for those seeking comfort and support.

User Rating: Rated 4.3/5 by hundreds of buyers, this bra is the definition of style, functionality, and comfort.

Tweens

Get the best of intricate patterns, cool prints and fun designs on your lingerie from tweens that come in various styles. You can get your favourite Tweens lingerie accompanied by killer discounts on Amazon.

Our Top Pick – Tweens Women’s Non-Wired Bra

Best Active Bra

₹ 279

Buy This Item

This bra from Tweens features a breathable fabric along with transparent straps.

Pros

Highly supportive cups

Breathable material

Ideal for exercising

Cons

Straps might be weak

Product Specifications

Key Features of Tweens Women’s Non-Wired Bra:

Great Coverage: This bra offers full coverage which offers ample support to your bust. Its seamless construction ensures that you get a smooth finish even when wearing plain t-shirts.

Breathable and Stretchable Fabric: Crafted with breathable and stretchable cotton fabric that keeps you comfortable all day long.

Best Active Bra: Ideal for Running, Cycling, Dancing, Yoga, Workout, Gym, and Sports, providing the support you need without underwires, hooks, adjusting straps, or hassle.

Final Word

Having good quality lingerie is essential to maintain your posture and keep you comfortable as well. In this article, we have listed some of the best lingerie brands in India based on their fabrics, design, range, price, and more. While we really like the products from Jockey, Zivame, and Van Heusen, so let us know which brands do you like the most!

FAQs

Why Trust CashKaro Reviews?

CashKaro has a team of skilled researchers who take the time to analyse several aspects before curating these lists. For the lingerie blog, we took into consideration factors such as fit, style, fabric, and more to create a truly useful list for you. Our goal is to make online shopping a hassle-free experience for our readers. We hope this list will help you make the right purchases