Swiggy Business Model

Want food? It’s just a ‘Swiggy’ away!

Swiggy is a great solution to those mid-week cravings and no-kitchen weekends. One of the best choice for some yummy hot food, Swiggy acts as a bridge between your favourite restaurant and you.

Pioneering the online food delivery service from the past few years, this company has been successfully delivery fresh food at lightning fast speed. But do you know what it takes to be Swiggy?

What is Swiggy?

Swiggy is a hyperlocal food delivery service founded in 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini. This food delivery service began its operations by signing a few restaurants in Koramangala and Bengaluru. Since then, Swiggy has successfully secured its position as one of the top food ordering and delivery platforms.

The Winner Business Strategy Of Swiggy

  • No Minimum Order Value

Swiggy does not levy any minimum order value for food delivery. Its user can simply order food for one or for a group of people while Swiggy delivers it at your doorstep for Free.

  • Live Order Tracking

You can even track your order on their interactive Live Order Tracking System. You’ll see your order get picked up by a ‘Hunger Saviour’ while he travels to your place on his bike. You can even check his credentials on the App.

  • Lightning Fast Delivery

Swiggy pampers its customers by offering superfast delivery on the orders. Swiggy delivers the food within 30 minutes of placing an order. Hence, your food gets delivered to you fresh and on time.

How Does Swiggy Make Money?

Creating a stir in the food delivery services, Swiggy raised the bar for other food delivery companies by bringing in its ‘No Minimum Order Amount Policy’. Swiggy being a hyperlocal food delivery service platform generates its revenue by charging an amount of commission from the restaurants. This charge is approximately 15 – 25% of the order value. This helps Swiggy garner more customers without losing its market share. Swiggy does not share its customer information with any other party either which lends it more user-credibility. The delivery boys get daily targets and bonuses based on the number of deliveries they make.

Their aim is to deliver fresh food in the stipulated time frame. Swiggy’s priority is CUSTOMER RETENTION.

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A curious shutterbug, Niharika has a penchant for all things new. An ardent animal lover and a literature enthusiast, she loves writing fiction and creating her own world of words. Apart from her pure love for Maggi, her perseverance for doing things her way is something that defines her persona. She’s often found around the greens, gazing at the sky or cherishing music while at work.


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