International B2C e-commerce platform, SHEIN has assigned its PR responsibilities to Wizspk Communication. The company had initially worked on SHEIN’s 1st Anniversary campaign, SHEINXME, as well. According to reports, Wizspk is highly effective in managing PR for fashion and lifestyle centric brands. Under this association, the company aims to provide counselling on media relations and form strategic PR campaigns in order to fortify SHEIN’s leadership position.
SHEIN India’s General Manager, Jun said, ‘We believe Wizspk is the ideal partner to bring SHEIN closer to Indian customers and media friends. SHEIN will make every effort to win the favour and trust of our Indian customers, which is the most invaluable asset for us.’